Kids who could identify golden arches and other junk food logos had higher BMIs than their brand-ignorant peers, researchers found.
A new study shows that young children who are familiar with unhealthy food branding—McDonald’s golden arches, Trix’s silly rabbit, Burger King’s crown—are more likely to be overweight than their brand-ignorant peers. Studies show that people who are overweight in childhood tend to stay that way.
The researchers tested two groups of three- to five-year-olds on their knowledge of fast food and processed food brands like McDonald’s, Burger King, Coke, Pepsi, Fritos, and Doritos. They found that those who could correctly identify the sugar-and-grease-mongering logos tended to have higher body mass indexes (BMIs). “We found the relationship between brand knowledge and BMI to be quite robust,” said Anna McAlister, an MSU assistant professor of advertising and public relations who was a member of the research team.
Despite how dreamy the ad is, you’d be surprised just how much of it was shot in-camera.
“I am Grumpy Cat’s human,” Bundesen says when I ask her if she owns the cat. “She owns me.”
A toilet-paper brand weighing in on the LeBron James news makes for a really crappy social-media moment.
What’s it look like when two people who’ve never met before take each other’s clothes off? Find out in this video that also serves as a promo for “Masters of Sex.”
With this new PSA, the environmental group turns up the shame on the toy brand’s partnership with Shell Oil.
Have you joined the Pinterest craze yet? Here’s everything you always wanted to know about the online pinboard site, but were afraid to ask.
A decade into the social media revolution, fatigue has set in. There are lots of ways to interact, but there are still only 24 hours in a day. What social media network is still worth your time?
For a growing number of brands, Pinterest is making the cut. According to Cincinnati-based marketing company Ahalogy, some 22% of Americans are now monthly visitors to the site, where people pin and share pictures and articles like you might pin magazine clippings on a bulletin board. While men are starting to join, the vast majority of Pinterest users are women, and they are generally younger women. If you’re marketing fishing equipment to retired gentlemen, then this is not your medium.
But if you’re trying to reach Pinterest’s core users of millennial moms, here’s how to stand out.
Twenty years ago Calvin Klein set the rules for sexy hipness with its now-iconic ck one ads. Featuring a fresh-faced Kate Moss and other of-the-moment models like Jenny Shimizu, the black-and-white ads launched the brand into ubiquity. Now, to commemorate the unisex fragrance’s 20th anniversary, Calvin Klein has re-imagined its inaugural ad for the selfie age.
With proceeds partially going to shark conservation, Quint would never approve.
To celebrate both the film’s 29th anniversary and the Fourth of July weekend (when all of Jaws's shark attacks happened), the company is re-releasing the beer with the now iconic 1975 can design.
Happy Fourth! Love, corporate America.
Brand Keys, a brand loyalty and customer engagement consultancy, has released results of a survey pitting major brands against one another in a patriotism contest. Because nothing’s more American than competition!
In this new campaign British comedian Stephen Merchant voices his displeasure at this annual anti-British celebration. “That’s like your girlfriend breaking up with you and then celebrating with fireworks every year, for 300 years.”
Harnessing content created by the user is not just an affordable marketing strategy; it’s also pretty powerful stuff.
The ability to measure the reach of video loops signals Vine could become a platform for advertisers.
Those who think modern advertising is lacking the gravitas provided by talking tunas will want to make a nostalgia-soaked stopover at SFO in the next few months. ”A World of Characters,” author and pop culture historian Warren Dotz’s collection of 300 iconic animals, mythical creatures, and anthropomorphic foods, is on display at the San Francisco International Airport through January 4.
Of course, the knowledge that a billboard is being replaced because it’s too disturbing is way better publicity for a horror show than the eye-worm billboard itself could possibly offer.