Marketers are on the pitch and ready to go. Here are our picks for early winners.
A fictional personality built a huge following for Marvel. Here’s how the man behind the Twitter mask did it.
Everyone knows Spider-Man and Iron Man, but do you know another Marvel Entertainment power player: Agent M?
Agent M is the twitter alias for Ryan Penagos, the executive editorial director of Marvel Entertainment’s Digital Media Group, who has been quietly building a massive personal Twitter following of 1.32 million sharing his insights on tacos, video games, pop culture (and yes quite a bit about comics as well).
Penagos was hired by Marvel in 2006 to kick-start the company’s online content back when social media was an emerging trend.
“In the beginning, we had two blogs and a variety of things that were very informal,” says Penagos. “They hired me to come in and go crazy. It was almost like the Wild West—I could do anything I wanted with some oversight.”
Graphic designer Jennifer Beatty, a graduate student at the School of Visual Arts in New York, decided to use the shrapnel from once-loved but now broken bikes to create something else people can love: art. The idea emerged when Beatty and her fellow students were tasked with creating a 100 Days project, in which the artist performs one basic operation every day for 100 days—to eventually add up to a larger piece of art. Beatty’s is called 100 Hoopties, “hooptie” being a slang term for a beat-up old bike.
In the Maine backwoods, a loner with no TV or hot water heater lives mostly in obscurity, even as his face is plastered on beauty products sold around the world.
WestJet is a consistently top-rated brand in Canada thanks to its competitive prices and enviable customer service. But if you thought giving away free stuff at Christmas was nice, this Father’s Day surprise might just give you goosebumps.
“We’re somewhat the uninvited guest,” says Cliff Marks, president of sales and marketing at NCM Media Networks, which produces the program. “No one comes to the movies and says, ‘I wonder what’s going to be in the pre-show.’ But since we’ve created this show, you wouldn’t believe how great the consumer response is.”
When it launched in 2002, he says, people booed and threw stuff at the screen. Today, in surveys, 95% of viewers say they like it.
A survey reveals which companies in advertising, design, entertainment, and tech would most tempt freelancers into the full time.
In the follow-up to the group’s 2012 campaign, which saw eight different artists poster over 33 London billboards with original messages, “Brandalism 2014” last week brought 40 different artists to 10 different cities in the U.K., replacing a whopping 365 corporate bus shelter ads with original handmade art—most of which carried a subversive, culture-jam style message.
“We did have a few couples that matched on Tinder in the stadium. Love was in the air….or it could have been the $1 beer.”
According to the Twitter account of a team employee, they “found 7 or 8 guys who stood in a line. The chick would ‘swipe’ them left or right based on if she wanted them or not.”
A new campaign for Samsung’s Ultra HD curved TV stitches together moments from iconic films into one giant reaction shot.
It’s the oldest trick in the book: Use sex and humor to sell something. But in this case, it gets a sobering—and hilarious—twist.
“We want to make people cry about our brand.”
The brand makes a special air delivery to more than 2,000 construction workers.