Brand Keys, a brand loyalty and customer engagement consultancy, has released results of a survey pitting major brands against one another in a patriotism contest. Because nothing’s more American than competition!
In this new campaign British comedian Stephen Merchant voices his displeasure at this annual anti-British celebration. “That’s like your girlfriend breaking up with you and then celebrating with fireworks every year, for 300 years.”
Those who think modern advertising is lacking the gravitas provided by talking tunas will want to make a nostalgia-soaked stopover at SFO in the next few months. ”A World of Characters,” author and pop culture historian Warren Dotz’s collection of 300 iconic animals, mythical creatures, and anthropomorphic foods, is on display at the San Francisco International Airport through January 4.
As if serving up ice cream trucks, kitties, and Transformers weren’t enough to grab your attention: For one day only, Uber will try to shake up the monolithic wedding industrial complex by delivering marriage licenses to couples too lazy to trek down to city hall. And they say the institution of marriage is a sham!
How do you get people world-wide to talk about trucks? And how do you get truckers interested in driving them? For Volvo Trucks, the answer was: think big. So in the series of viral films it created testing new features, the “Live Tests” involved were bold and—in the case of one of the hottest contenders for honors at Cannes Lions 2014—quite literally: epic.
In an industry dominated by price comparison, we wanted to create something truly engaging to remind us all how magical flying really is.
Sitting out in the garden one day, I realized that the reason my two young daughters stopped whatever it was that they were doing and gazed up into the sky pointing whenever a plane flew overhead, was because they were filled with wonder and amazement. To them, planes were magical.
One of Arthur C Clarke’s most famous quotes that gets used fairly regularly these days sprung to mind: “Any sufficiently advanced technology is indistinguishable from magic.” In my children’s eyes, planes were something they didn’t understand. In their eyes, they may as well have been dragons or flying unicorns. Magical. All we needed to do was to remind everyone else of that and take them back to that magical moment when they first flew.