American Eagle lingerie brand Aerie has now used the backlash around Photoshop and fashion to create a new campaign dubbed “Real,” featuring all unretouched models. It’s the brand’s first campaign of this kind and Aerie’s senior director of marketing Dana Seguin says embracing a more realistic image of girls and women is not just a one-time thing but will now be an integral part of the brand’s overall strategy. What do you think of the campaign?
You Want The Logo Bigger? I Got Your Bigger Logo Right Here: These Extreme Logos Are Big—And Oddly Compelling
Designer Andrew Wendling has created a Tumblr that serves up a smartass response to the all-too-common brand request to “make the logo bigger.”
A new study finds that your average woman is not enticed by sexually charged ads—unless they’re promoting an expensive product. Ew.
“We had a couple ideas last year that we were going to put fake brands into anyway, and the Cheez-It one ended up taking the place of one of those. We were really into the idea of the musical episode breaking out into song in the middle of a commercial because the basic premise that we were working with was ‘this is every part of a talk show made into a musical.’ So the opening monologue would be a musical, the banter between [co-host] Reggie [Watts] and I would be a musical, the interview would be a musical. Then that naturally lead us to, “We should have a brand-integrated commercial that’s also a musical.”
So it was definitely an idea that we had been laughing about, all the while knowing that Cheez-It was interested in doing something. It was an idea that we would have done anyway with a fake brand, and Cheez-It wisely took advantage of it and had us do a real brand—which, to me, works even better. And I think that’s a testament to it, that it’s a lot of people’s favorite part of that episode. It’s such a great song, and Casey Wilson gives such an amazing performance that, advertisement or not, people really love that part of the episode.”
Instagram users may have complained when they heard ads were coming to their feeds—but that didn’t stop a whole lot of them from hitting the heart…
“I don’t know how influential Twitter really is. I don’t think any of us are sitting around going, ‘Boy, if we can get people to tweet more, the ratings are going to go up.’ ”
Preston Beckman, Fox’s longtime scheduling chief who is now a strategic adviser to the network. He’s one of many senior TV executives who remain dubious—if not disdainful—of Twitter.
Now, activity on Twitter will influence Nielsen’s TV ratings. Here, an inside look at Twitter’s TV-powered, profitable future.
Get ready for ads in your Instagram feed.
"Good advertisements don’t try to distort the actual author of the message. Yes, we live in an age where Chipotle deliberately hacked its own Twitter account but this is just the means to an end. Those making advertisements will do all they can to entertain you or draw you into a story or idea, but the buildup is to a message that is unequivocally signed by the brand. That’s the association they’re paying millions of dollars to cement. These kinds of advertisements can be integrated natively into publishers’ websites, but they won’t look like their articles. They will look like something else.”
When Mercedes wanted an appropriate visual to explain its “Magic Body Control” active suspension system, the brand turned to—what else?—chickens.
"All the credits go to the chickens, which are just naturally able to keep their head steady…" You have to see the ad.
The two companies have different opportunities within social advertising. Here’s why.
Advertising on porn sites works, just ask Eat24.
"It makes perfect sense when you think about it. They enjoy a life without pants and are constantly working up a huge appetite. Eat24 and porn stars are a match made in sexy heaven!"
“…the first unusually hot day of the year correlates with a surge in air conditioner sales in Chicago, but not in muggy Atlanta—there, people wait through an average of two hot days before heading to the appliance store. When the crafts retailer Michaels approached the Weather Channel about advertising on rainy days—when craft projects are popular—the Weather Channel found Michaels’ sales increased not on actual rainy days, but instead when an extended forecast predicted rain within the next three days.”
In a new ad, Jell-O wants to prove it’s still fun.
PETA’s brilliant, bloody new ad campaign drives home the fact that, “Poaching is driven by demand. So the day you stop buying, they stop killing.”