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As the latest marketable, targetable demographic, they’re easy to stereotype. But that doesn’t mean they should be.
If you’re like me, you’ve probably consumed more than your fair share of media reports, research, and write-ups aimed at deciphering the millennial mindset.
As marketers and advertisers, we may once again be guilty of overanalyzing the heck out of any and all available data points, the goal being to put everything into neat buckets for our paying clients and prospects.
In our industry, so many thoughtful insights have been published that it’s reasonable to think we’re dangerously close to, once and for all, cracking the code on this elusive species, right? Maybe not.
Recently, ad agency Pinta commissioned a research team of graduate business school students—all millennials—from Florida International University to do some cultural detective work, scour through third-party research on the popular segment, and conduct some of their own proprietary research.
Here’s what they found>

As the latest marketable, targetable demographic, they’re easy to stereotype. But that doesn’t mean they should be.

If you’re like me, you’ve probably consumed more than your fair share of media reports, research, and write-ups aimed at deciphering the millennial mindset.

As marketers and advertisers, we may once again be guilty of overanalyzing the heck out of any and all available data points, the goal being to put everything into neat buckets for our paying clients and prospects.

In our industry, so many thoughtful insights have been published that it’s reasonable to think we’re dangerously close to, once and for all, cracking the code on this elusive species, right? Maybe not.

Recently, ad agency Pinta commissioned a research team of graduate business school students—all millennials—from Florida International University to do some cultural detective work, scour through third-party research on the popular segment, and conduct some of their own proprietary research.

Here’s what they found>

The self-destructing photo app is experimenting with pushing TV and movie clips.
When Snapchat turned down a $3 billion buyout offer from Facebook, critics thought it was foolhardy hubris. How could a messaging platform that makes photos and videos disintegrate after a few seconds possibly be worth anything to advertisers?
Now we have our first indication of how Snapchat plans to make its billions, and—surprise!—it might not be so silly after all. 
Read More>

The self-destructing photo app is experimenting with pushing TV and movie clips.

When Snapchat turned down a $3 billion buyout offer from Facebook, critics thought it was foolhardy hubris. How could a messaging platform that makes photos and videos disintegrate after a few seconds possibly be worth anything to advertisers?

Now we have our first indication of how Snapchat plans to make its billions, and—surprise!—it might not be so silly after all. 

Read More>

A branded farewell, Vines on TV, a robotic nighttime museum tour, coffee versus gangs, and America’s greatest fictional soccer coach.
Read More>

A branded farewell, Vines on TV, a robotic nighttime museum tour, coffee versus gangs, and America’s greatest fictional soccer coach.

Read More>

To promote the release of Madden NFL 15, EA Sports got Kevin Hart and Dave Franco to go crazy in the name of gaming rivalry.

Comedian Kevin Hart races up to the front door of a swanky residence and begins to knock frantically. He knocks and knocks and knocks some more. An unsuspecting Dave Franco, actor and brother of James, opens the door only to be promptly slapped in the face by Hart. It’s Madden Season, you see, and this is Hart throwing down the gaming gauntlet.
Watch and read more>

To promote the release of Madden NFL 15, EA Sports got Kevin Hart and Dave Franco to go crazy in the name of gaming rivalry.

image

Comedian Kevin Hart races up to the front door of a swanky residence and begins to knock frantically. He knocks and knocks and knocks some more. An unsuspecting Dave Franco, actor and brother of James, opens the door only to be promptly slapped in the face by Hart. It’s Madden Season, you see, and this is Hart throwing down the gaming gauntlet.

Watch and read more>

Elaborately decorated nails are nothing new but the manicure in this new Southern Comfort ad should have its own theme music. In one of the more loosely connected brand collaborations, SoCo is embracing Shark Week with boozy gusto.
Watch>

Elaborately decorated nails are nothing new but the manicure in this new Southern Comfort ad should have its own theme music. In one of the more loosely connected brand collaborations, SoCo is embracing Shark Week with boozy gusto.

Watch>

wired:


I liked one of my cousin’s updates, which he had re-shared from Joe Kennedy, and was subsequently beseiged with Kennedys to like (plus a Clinton and a Shriver). I liked Hootsuite. I liked The New York Times, I liked Coupon Clipinista. I liked something from a friend I haven’t spoken to in 20 years—something about her kid, camp and a snake. I liked Amazon. I liked fucking Kohl’s. I liked Kohl’s for you.
My News Feed took on an entirely new character in a surprisingly short amount of time. After checking in and liking a bunch of stuff over the course of an hour, there were no human beings in my feed anymore. It became about brands and messaging, rather than humans with messages.

MORE: I Liked Everything I Saw on Facebook for Two Days. Here’s What It Did to Me

wired:

I liked one of my cousin’s updates, which he had re-shared from Joe Kennedy, and was subsequently beseiged with Kennedys to like (plus a Clinton and a Shriver). I liked Hootsuite. I liked The New York Times, I liked Coupon Clipinista. I liked something from a friend I haven’t spoken to in 20 years—something about her kid, camp and a snake. I liked Amazon. I liked fucking Kohl’s. I liked Kohl’s for you.

My News Feed took on an entirely new character in a surprisingly short amount of time. After checking in and liking a bunch of stuff over the course of an hour, there were no human beings in my feed anymore. It became about brands and messaging, rather than humans with messages.

MORE: I Liked Everything I Saw on Facebook for Two Days. Here’s What It Did to Me

(Source: Wired)

Why are advertising students in Alaska studying climate change? The question, says Deborah Morrison, is why isn’t the ad industry studying, and putting its creative might behind climate change, and humanity’s other BIG briefs.
“Why aren’t we as an industry front-and-center in working on the great, wicked issues of our day?”
Read More>

Why are advertising students in Alaska studying climate change? The question, says Deborah Morrison, is why isn’t the ad industry studying, and putting its creative might behind climate change, and humanity’s other BIG briefs.

Why aren’t we as an industry front-and-center in working on the great, wicked issues of our day?”

Read More>