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"The resulting campaign was, in true Portland fashion, unconventional. Understanding that young locals prefer to discover things instead of being told what to buy, Helm suggested a subtle campaign focused on billboards. "It had no call to action, no name of the team, no mention of the sport, no URL," says Helm." 
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"The resulting campaign was, in true Portland fashion, unconventional. Understanding that young locals prefer to discover things instead of being told what to buy, Helm suggested a subtle campaign focused on billboards. "It had no call to action, no name of the team, no mention of the sport, no URL," says Helm." 

More>

Some of these ad concepts are better than what you see coming out of major agencies—and they were all conceived by felons, a reminder that creativity is born from life experience. Read more>

Some of these ad concepts are better than what you see coming out of major agencies—and they were all conceived by felons, a reminder that creativity is born from life experience. Read more>

This Generic Brand Video Is The Greatest Thing About The Absolute Worst In Advertising

Stock footage brand Dissolve puts its product to good use to call out lazy marketers peddling empty ideas. 

It’s just perfect. Everything is in there. The scientists with beakers, synonyms for progress, powerful rushing water, a baby, a blue-collar guy with dirt on his face, time-lapse footage of a city at night. Since the dawn of time, these have been the images used by marketers who just didn’t quite manage to have an actual idea. The images, when combined with a solemn voiceover, form the basis of one of the most enduring, and enduringly bad, ad templates—the old “shoot-the-brief montage.” Recently, it seems as though more and more advertisers are reaching for this chestnut, so this parody comes at a particularly good time.

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  • Q: How did you get to be the face of the Venmo campaign?
  • A: Mostly luck; I was just in the right place at the right time. Iqram, one of our cofounders, spotted me making coffee for myself in the morning after an uninspiring meeting with an ad agency and had one of those moments of clarity. Apparently “Lucas uses Venmo” has a good cadence.

  • Q: Do you regret your facial hair choice?

  • A: I didn’t have a choice. We shot the ads during Movember.

Lucas speaks.