The makers of an app warning Israelis of trouble retooled their project to send notifications via the novelty app Yo.
After an embarrassing dustup on Friday, the stupid-simple messaging service is beefing up security by hiring one of its hackers.
Put another way: Is the new app everyone’s talking about awful or awesome?
As you may have heard, there was a big rhumpus this week over the release of a new app. No, we aren’t talking about Facebook’s Snapchat-like Slingshot. We are talking instead about the amazingly simple—if perhaps not amazing— messaging app, Yo.
That app, created by Or Abel and already funded to the tune of some $1 million, essentially does one thing only: It allows users to send the word “Yo” to their friends. The service proved popular in its first week—even topping Slingshot in the App Store yesterday, while racking up 100,000 downloads. Abel sees his creation signaling the demise of lengthy push notifications and told us that it “really helps cut through the noise.” That may be true but we couldn’t help but wonder: Is he a mad genius of marketing who has built something that might change the way we communicate, or simply, well, mad? We turned to three experts in the field to help us figure it all out.
Meanwhile, some top VCs were convinced that Elon Musk yo’ed them.
A new messaging app that does one thing and one thing only “really helps cut through the noise,” says its creator.
Yo is a new messaging app that launched out of beta today. Unlike other messaging apps, you can’t send messages. All you can do is send a push notification bearing a two-letter greeting: “Yo.”
Yes, it is stupid in the same way Flappy Bird was stupid. Yo looks like a prank. Using it feels like a prank. But, as more than one reputable publication has mentioned, Yo is not an elaborate hoax—though it was submitted to the App Store on April 1st. It is merely a goofy idea taken to its illogical extreme.