Join Fast Company editor Kathleen Davis for a live Q&A with Tammy Tibbetts, founder and president of She’s the First, and Caroline Ghosn, founder and CEO of Levo League, on Tuesday April 1 at noon (ET).
“Empowering women with practical skills and a network of support just makes sense. Our opportunity in terms of driving innovation in the world today comes from pooling the potential of the full population, not just 50% of it.”
Despite the fact that women control 80% of consumer spending, only 3% of women are working as creative directors (and we’re not talking about celebrity CDs).
This came to our attention courtesy of Kat Gordon, founder and creative director of Maternal Instinct, a marketing agency focused on helping brands connect with mothers.
For Gordon, necessity was the mother of Maternal Instinct. “This is not a gripe fest. It’s more about how the [traditional] demands of creative roles get untenable for moms when they need more predictability.”
She says it’s no secret to those in the industry that the upper echelons of the ad world are still very much a boys’ club.
Most people assume Mad Men is a quaint time capsule,” she says. “The wardrobe has changed and there’s no smoking and no bourbon, but if you really get down to the nitty gritty we haven’t made nearly the progress we should.