The most interesting and exciting part of the show is the relationship that I have with the audience. So in thinking about doing this again, that was certainly the first place that I looked. And thinking about, “Well, if I’m gonna do this, it’d be nice to get a little bit of a gauge of if they’re interested and whether they’re willing to support the effort.” The Kickstarter video was a little bit of a test in that way, saying that it was going to be different than the original. And it was just an amazing thing. I set kind of an arbitrary goal of $50,000 and we hit that in, I think, eight hours. And it ended up a little shy of $150,000. I ended up using Kickstarter as a background to actually start brainstorming about the show itself and reconnecting with folks who were interested in helping. I actually wound up meeting an animator through that experience; he’s now animating user dreams for a segment.
We think of movies as linear progressions. It’s generally a story with a beginning, middle, and end—and it’s always something we consume from start to finish. Timo Arnall of Berg shows us all just how dated this view of video has become. In a project for Bonnier and Mag+, which I’ve dubbed “cinema glass,” he turns a movie into a swipeable, interactive entity on a tablet. And I don’t just mean that you can pause it or fast forward in some clever way. I mean, 2-D frames combine to become something that feels different than anything we’ve seen before.
Though he wasn’t involved in KONY2012, the other part of the organization’s original brain trust is also using video to highlight child soldiers in Africa, though perhaps in a less controversial manner.
Javan Van Gronigen of Fifty & Fifty, the firm behind Kony2012, talks about building the campaign to withstand a boom, a backlash, and a bust.
"There was a lot of celebrating when the film started to get such attention. It then quickly moved into strategy as the numbers became alarming. Orders for Action Kits kept coming in and donations were adding up and everyone quickly realized that the organization and its’ strategy for the year had to change quickly."
Sometime soon, Pinterest will expand the number of things users can pin, including videos from Hulu, Vimeo, and Netflix. “Driving traffic out is really fundamental for us,” he said. “The mission of Pinterest is not to keep people on the site forever. It’s to get people out and to find those objects.”
TED, the conference dedicated to “Ideas Worth Spreading,” took a step forward in its educational mission today by launching a TEDEd video channel on YouTube. Shorter than the 18-minute TED talks that have racked up 500 million views, these videos feature a combination of talking heads from TED stages and animation (artwork by Fast Company Most Creative Person Sunni Brown, among others) tackling topics like neuroscience and evolution for a high-school-aged audience.
Tim Pool And Henry Ferry: The Men Behind Occupy Wall Street’s Live Stream
The best ground view of Occupy Wall Street has been through the lenses of a video phone-wielding former skateboarder and a one-time Realtor, aka Tim Pool and Henry Ferry of The Other 99. The media startup is already beating Fox, CBS, CNN, NBC, and others to many of the stories. They might soon have a better aerial view, too.