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When he was a teenager growing up in a suburb outside of Vancouver, he was turned down for a job at retail PC chain ComputerLand. So he started showing up at the store, working for, learning about software, and studying what clicked with shoppers. “It was really interesting to watch people walk by and see what they wanted and actually touched,” Mattrick says.

Meet Former Xbox Boss Don Mattrick, Who Just Left Microsoft To Turn Around Zynga