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Psychologists have some theories. The leading one is known as the “information-gap” theory. George Loewenstein, of Carnegie Mellon, believes that curiosity proceeds in two basic steps: First, a situation reveals a painful gap in our knowledge (that’s the headline), and then we feel an urge to fill this gap and ease that pain (that’s the click).

Upworthy’s Headlines Are Insufferable. Here’s Why You Click Anyway

Upworthy.com, dedicated to sharing “stuff that matters,” drives 20% of interactions around media online. You read that right. 
Here are 3 rules for going viral from the most viral site on the web:
1. Spend half your time on the headline.2. But make it sound like you’re talking to your bff.3. Know what strong feeling you want to evoke. There’d better be one.  
[Rainbow: MountainHardcore via Shutterstock]

Upworthy.com, dedicated to sharing “stuff that matters,” drives 20% of interactions around media online. You read that right. 

Here are 3 rules for going viral from the most viral site on the web:

1. Spend half your time on the headline.
2. But make it sound like you’re talking to your bff.
3. Know what strong feeling you want to evoke. There’d better be one.  

[Rainbow: MountainHardcore via Shutterstock]