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Growth Hack Your Way To Success, Like Facebook, Twitter, And LinkedIn Did

"It’s easy to understand why the growth specialists, data scientists, and engineers that define a growth team are the most coveted hires for many startups in Silicon Valley. This is quickly spreading to other industries as well, as more and more companies realize that growth hacking, at its core, is really just an intense focus on understanding and shaping the customer experience with data. Even Walmart’s marketing chief, Stephen Quinn, recently shared at the ANA Conference that they now are seeing an ROI on Facebook and Twitter to the tune of 10 times what they see through other advertising. Why? Because once they measured user engagement, they understood the power of their now 31 million Facebook fans.”

Josh Elman, one of Silicon Valley’s top project managers, gives a Fast Company a lesson in growth hacking.

I don’t know how influential Twitter really is. I don’t think any of us are sitting around going, ‘Boy, if we can get people to tweet more, the ratings are going to go up.’ 

Preston Beckman, Fox’s longtime scheduling chief who is now a strategic adviser to the network. He’s one of many senior TV executives who remain dubious—if not disdainful—of  Twitter.

Now, activity on Twitter will influence Nielsen’s TV ratings. Here, an inside look at Twitter’s TV-powered, profitable future.

People think this stock is Twitter

It is not. 

Tweeter Home Entertainment (TWTRQ) was a consumer electronics retailer that sold TVs, car radios, home theater systems, and the like at more than 100 U.S. stores. In 2007 it filed for Chapter 11 bankruptcy protection and had its assets sold to a new owner, who also filed for Chapter 11 a year later.

So why did shares of Tweeter stock jump more than 1500% this morning?