Where is Yahoo turning its attention to now? AllThingsD reports that Marissa Mayer iseyeing Tumblr with hopes to land some sort of deal, be it an acquisition or a percentage stake.
"We see some great things here at the White House every day, and sharing that stuff with you is one of the best parts of our jobs. That’s why we’re launching a Tumblr. We’ll post things like the best quotes from President Obama, or video of young scientists visiting the White House for the science fair, or photos of adorable moments with Bo. We’ve got some wonky charts, too. Because to us, those are actually kind of exciting."
Two weeks after Tumblr abruptly announced it was closing up Storyboard, its year-long journalism experiment that surfaced interesting content from within its blogging community, CEO David Karp opened up about why he decided to put it to rest.
"If we could just tell these stories in the same way great journalists can, it might be a lot more natural and potent than the product marketing that most companies do," Karp said in a discussion at Fast Company's Innovation Uncensored conference Tuesday afternoon. “But we didn't find the formula for it.”
Karp added that many others had the same idea, notably Facebook, which operates its own experimental journalism project, Facebook Stories.
"If we do too much storytelling ourselves, the fear is that we’re going to take away from our community of storytellers," Karp says. "They’re already terrific at this."
“Tumblr Now Hosts Over 100 Million Blogs”
[Credit to Mashable]
Tumblr is growing—fast. The site’s founder, David Karp posted Quantcast’s latest figures on the Tumblr staff blog, saying that its 170 million worldwide visitors had propelled it into the top ten of U.S. blogs. And, like Zuckerberg before him, he pronounced himself “humbled” by the experience.
LIVE-GIFFING THE 2012 DEBATES!
This Wednesday evening marks the first presidential debate for the 2012 American elections. Elevating the discourse as only Tumblr can, we’ll have a crack team of GIF artists cranking out instant animations of the best debate moments, from zingers to gaffes to awkward silences. Flooding the GIF zone will be our own Topherchris, as well as Bobby Finger, Lacey Micallef, and Mr. GIF. And joining us to further enhance our coverage will be Election blog guest editor Adam Gabbatt, whose liveblog at the Guardian will bring you the full stories behind the GIFs
The place to take it all in will be the purpose-built Gifwich live-GIFfing blog. Fair warning: Follow Gifwich at your own risk! After all, once each debate begins, your Dashboard could be flooded with animations on a minute-to-minute basis. Your mileage may vary, but if you prefer to just sample the flow, perhaps check out Gifwich directly during the debate and reblog your favorites piecemeal. You can even sample curated real-time selections from the Guardian’s liveblog or Tumblr’s official Election blog.
All debates (and our Gifwich GIF coverage) begin at 9pm Eastern Time:
- Wednesday, October 3 - Presidential debate on domestic policy
- Thursday, October 11 - Vice-presidential debate on foreign and domestic policy
- Tuesday, October 16 - Presidential town meeting on foreign and domestic policy
- Monday, October 22 - Presidential debate on foreign policy
A historic moment in the evolution of the GIF, which turned 25 this year…
Collections can be open to everyone, or closed to only a few authors. “Lots of services have successfully lowered the bar for sharing information, but there’s been less progress toward raising the quality of what’s produced,” Williams writes in a blog post introducing the service. Yet he also says that Medium is built so that lots of people can easily contribute, and it’s unclear what kind of controls the curator of each section has over what appears in their collection.
As part of our social media roadmap in the September 2012 issue of Fast Company, we asked social media’s savviest users about their best practices. Use this guide to share their rules, then add yours, and we’ll keep charting a course through this rocky terrain.
Mohney says the big goal of these editorial projects is not only to introduce newcomers to Tumblr, but to make existing users more aware of each other and the work they’re doing. “We’re less interested in profiling people who are already well-known, and more in finding things that are new and interesting or maybe wildly popular within a small niche community. There are niches that may be insanely popular and have thousands or maybe even millions of readers but they don’t generally cross-pollinate with other groups. They exist kind of in parallel. One of the things we’re trying to do is try and break this barrier.”
Have you browsed #storyboard yet? Interesting read…
Tumblr’s editor-in-chief Chris Mohney tells Fast Company that they’re keeping quiet on the details of the editorial blog and the #Storyboard tag until next month when the editorial arm gets a more official launch. At that time, we’ll know more about whether Tumblr is merely dipping its toes in the waters of content creation, or if it’s aiming to become the latest experiment in what a 21st century news/media site looks like, in the tradition of Facebook, Huffington Post, and BuzzFeed. Either way, the future looks bright for consumers who like their hard-hitting journalism and their cat GIFs on the same page.
Tumblr is about to grow its design staff to two people. How did they become so design-centric when so few designers work there?
“When asked about revenue, Karp noted that whilst the company could immediately run Google Ads on its pages, the team is looking to experiment with ways to boost revenue, especially now the service is more than 5 years old. He says that over the next couple of years, the company will experiment with novel approaches to revenue, coming up with a revenue stream that is “really beneficial to the community”.”