FastCompany Magazine

The official Tumblr of Fast Company.

The White House Now Has Tumblr… 
The White House, Tumbling Things


"We see some great things here at the White House every day, and sharing that stuff with you is one of the best parts of our jobs. That’s why we’re launching a Tumblr. We’ll post things like the best quotes from President Obama, or video of young scientists visiting the White House for the science fair, or photos of adorable moments with Bo. We’ve got some wonky charts, too. Because to us, those are actually kind of exciting."

The White House Now Has Tumblr… 

The White House, Tumbling Things

"We see some great things here at the White House every day, and sharing that stuff with you is one of the best parts of our jobs. That’s why we’re launching a Tumblr. We’ll post things like the best quotes from President Obama, or video of young scientists visiting the White House for the science fair, or photos of adorable moments with Bo. We’ve got some wonky charts, too. Because to us, those are actually kind of exciting."

Two weeks after Tumblr abruptly announced it was closing up Storyboard, its year-long journalism experiment that surfaced interesting content from within its blogging community, CEO David Karp opened up about why he decided to put it to rest.

"If we could just tell these stories in the same way great journalists can, it might be a lot more natural and potent than the product marketing that most companies do," Karp said in a discussion at Fast Company's Innovation Uncensored conference Tuesday afternoon. “But we didn't find the formula for it.”

Karp added that many others had the same idea, notably Facebook, which operates its own experimental journalism project, Facebook Stories.

"If we do too much storytelling ourselves, the fear is that we’re going to take away from our community of storytellers," Karp says. "They’re already terrific at this."

staff:

LIVE-GIFFING THE 2012 DEBATES!
This Wednesday evening marks the first presidential debate for the 2012 American elections. Elevating the discourse as only Tumblr can, we’ll have a crack team of GIF artists cranking out instant animations of the best debate moments, from zingers to gaffes to awkward silences. Flooding the GIF zone will be our own Topherchris, as well as Bobby Finger, Lacey Micallef, and Mr. GIF. And joining us to further enhance our coverage will be Election blog guest editor Adam Gabbatt, whose liveblog at the Guardian will bring you the full stories behind the GIFs
The place to take it all in will be the purpose-built Gifwich live-GIFfing blog. Fair warning: Follow Gifwich at your own risk! After all, once each debate begins, your Dashboard could be flooded with animations on a minute-to-minute basis. Your mileage may vary, but if you prefer to just sample the flow, perhaps check out Gifwich directly during the debate and reblog your favorites piecemeal. You can even sample curated real-time selections from the Guardian’s liveblog or Tumblr’s official Election blog.
All debates (and our Gifwich GIF coverage) begin at 9pm Eastern Time:
Wednesday, October 3 - Presidential debate on domestic policy
Thursday, October 11 - Vice-presidential debate on foreign and domestic policy
Tuesday, October 16 - Presidential town meeting on foreign and domestic policy
Monday, October 22 - Presidential debate on foreign policy

A historic moment in the evolution of the GIF, which turned 25 this year…

staff:

LIVE-GIFFING THE 2012 DEBATES!

This Wednesday evening marks the first presidential debate for the 2012 American elections. Elevating the discourse as only Tumblr can, we’ll have a crack team of GIF artists cranking out instant animations of the best debate moments, from zingers to gaffes to awkward silences. Flooding the GIF zone will be our own Topherchris, as well as Bobby Finger, Lacey Micallef, and Mr. GIF. And joining us to further enhance our coverage will be Election blog guest editor Adam Gabbatt, whose liveblog at the Guardian will bring you the full stories behind the GIFs

The place to take it all in will be the purpose-built Gifwich live-GIFfing blog. Fair warning: Follow Gifwich at your own risk! After all, once each debate begins, your Dashboard could be flooded with animations on a minute-to-minute basis. Your mileage may vary, but if you prefer to just sample the flow, perhaps check out Gifwich directly during the debate and reblog your favorites piecemeal. You can even sample curated real-time selections from the Guardian’s liveblog or Tumblr’s official Election blog.

All debates (and our Gifwich GIF coverage) begin at 9pm Eastern Time:

  • Wednesday, October 3 - Presidential debate on domestic policy
  • Thursday, October 11 - Vice-presidential debate on foreign and domestic policy
  • Tuesday, October 16 - Presidential town meeting on foreign and domestic policy
  • Monday, October 22 - Presidential debate on foreign policy

A historic moment in the evolution of the GIF, which turned 25 this year

Twitter cofounders Biz Stone and Evan Williams today offered a preview of Medium, their new publishing platform.

Collections can be open to everyone, or closed to only a few authors. “Lots of services have successfully lowered the bar for sharing information, but there’s been less progress toward raising the quality of what’s produced,” Williams writes in a blog post introducing the service. Yet he also says that Medium is built so that lots of people can easily contribute, and it’s unclear what kind of controls the curator of each section has over what appears in their collection.

Twitter Cofounders Unveil Medium, A Publishing Platform That Feels Like Tumblr And Looks Like Pinterest

Twitter cofounders Biz Stone and Evan Williams today offered a preview of Medium, their new publishing platform.

Collections can be open to everyone, or closed to only a few authors. “Lots of services have successfully lowered the bar for sharing information, but there’s been less progress toward raising the quality of what’s produced,” Williams writes in a blog post introducing the service. Yet he also says that Medium is built so that lots of people can easily contribute, and it’s unclear what kind of controls the curator of each section has over what appears in their collection.

Twitter Cofounders Unveil Medium, A Publishing Platform That Feels Like Tumblr And Looks Like Pinterest


Mohney says the big goal of these editorial projects is not only to introduce newcomers to Tumblr, but to make existing users more aware of each other and the work they’re doing. “We’re less interested in profiling people who are already well-known, and more in finding things that are new and interesting or maybe wildly popular within a small niche community. There are niches that may be insanely popular and have thousands or maybe even millions of readers but they don’t generally cross-pollinate with other groups. They exist kind of in parallel. One of the things we’re trying to do is try and break this barrier.”

Chris Mohney Storyboards Tumblr’s Chaos

Mohney says the big goal of these editorial projects is not only to introduce newcomers to Tumblr, but to make existing users more aware of each other and the work they’re doing. “We’re less interested in profiling people who are already well-known, and more in finding things that are new and interesting or maybe wildly popular within a small niche community. There are niches that may be insanely popular and have thousands or maybe even millions of readers but they don’t generally cross-pollinate with other groups. They exist kind of in parallel. One of the things we’re trying to do is try and break this barrier.”

Chris Mohney Storyboards Tumblr’s Chaos

Have you browsed #storyboard yet? Interesting read…

Tumblr’s editor-in-chief Chris Mohney tells Fast Company that they’re keeping quiet on the details of the editorial blog and the #Storyboard tag until next month when the editorial arm gets a more official launch. At that time, we’ll know more about whether Tumblr is merely dipping its toes in the waters of content creation, or if it’s aiming to become the latest experiment in what a 21st century news/media site looks like, in the tradition of Facebook, Huffington Post, and BuzzFeed. Either way, the future looks bright for consumers who like their hard-hitting journalism and their cat GIFs on the same page.

Read more: Death To Blogs Dot Tumblr Dot Com->

Have you browsed #storyboard yet? Interesting read…

Tumblr’s editor-in-chief Chris Mohney tells Fast Company that they’re keeping quiet on the details of the editorial blog and the #Storyboard tag until next month when the editorial arm gets a more official launch. At that time, we’ll know more about whether Tumblr is merely dipping its toes in the waters of content creation, or if it’s aiming to become the latest experiment in what a 21st century news/media site looks like, in the tradition of Facebook, Huffington Post, and BuzzFeed. Either way, the future looks bright for consumers who like their hard-hitting journalism and their cat GIFs on the same page.

Read more: Death To Blogs Dot Tumblr Dot Com->

When asked about revenue, Karp noted that whilst the company could immediately run Google Ads on its pages, the team is looking to experiment with ways to boost revenue, especially now the service is more than 5 years old. He says that over the next couple of years, the company will experiment with novel approaches to revenue, coming up with a revenue stream that is “really beneficial to the community”.

Tumblr now serving 120m people, 15 billion pageviews a month, from TNW

In a recent jobs posting, Tumblr advertised for in-house editorial staff who would be responsible for both creating original content and promoting interesting blog posts created by the service’s massive user base. The advertisement, which called for staff to help “tell the stories of the millions of creative Tumblr users to the world,” was later taken offline. Tumblr’s Mark Coatney tells Fast Company that while “80 to 90% of Tumblr’s new hires will be developers,” paid editors would be used to help cherrypick interesting content and develop original stories.

Tumblr In 2012: More Original Content, Less F*** Yeah Memes

We wanted to create a simple, elegant LMS that covers 95% of instructors’ needs, like grading, file management, calendaring, submitting assignments, and emailing with the class," says Joseph Cohen, 20, who left Wharton after his sophomore year when he scored $1 million in seed funding this past June to start Coursekit. "Blackboard covers 100%— that’s why it’s such a cluttered platform.

The Ingenious Business Model Behind Coursekit, A Tumblr For Higher Education