As The Simpsons begins its marathon on FXX and Lego continues its renaissance year, a big fan combined his passions into a Lego Springfield.
Forget Barbie. Why not have young girls play with Marie Curie?
Starting with a doll modeled after Nobel Prize winner Marie Curie, the line will feature strong female role models from history, along with an accompanying app that has new content for each doll. “It’s not just about getting girls excited about engineering. It’s important to show girls all the opportunities available to them,” says Hobbs.
The Lego Fusion Town Master set blends brick building with Sim City. And—spoiler alert—the kids will have a blast with it.
It’s been a rough last few years for Mattel’s flagship doll brand.
Over the last year, Lego has been the brand that could do no wrong. Who else could turn a 90-minute commercial into a hit movie?
But Greenpeace is using the brand’s high profile and squeaky clean image to draw attention to Shell’s impact on the environment through practices like arctic drilling.
"Play is powerful. And the toys you play with impact the story you tell," Nadeau says. "I think there’s room out there to hopefully uncouple these more adult messages about beauty and sexuality and give back some of the power that exists. We’re not anti-dollar, anti-princess; we just want to let girls take ownership of these powerful, active storylines."
The latest incarnation of Barbie was announced this week—and this time, she’s got the backing of eight women entrepreneurs.
Like to drink beer while bowling? This new packaging concept combines the two activities into one.
Most of us are pretty proud of ourselves when we recycle a bottle instead of throwing it into the trash. But recycling isn’t a perfect process. If you’re recycling aluminum, it’s highly efficient, but glass—which is so beloved for beer and wine drinkers—is ostensibly a wash.
Enter Ford Jekson, a conceptual drink by Constantin Bolimond. It reimagines the six-pack as a reusable toy that you can bowl with. Each bottle becomes a pin, and a ball—which appears to have no practical purpose beyond being a ball—comes packaged with it to complete the game.
If you’ve ever wanted to impress someone who is impressed by odd talents of dubious practical use, but you don’t possess said talents naturally, Chris McVeigh—a writer, photographer, and illustrator who also adds “Lego builder” to his self-description—has you covered. His collection of photographs includes a number of homebrew Lego creations, with a focus on old technology, ’80s sci-fi iconography, and the occasional delicious-looking Lego meal, all made as rather small pieces that nonetheless capture a certain amount of vivid detail—his NES looks like an NES.
Filmmakers Daniel Junge and Kief Davidson delve into the world of Lego—taking a historical look at the company, revealing the rabid fan base, and illuminating the broader applications of this so-called toy—in the first-ever Lego-approved documentary.
With a new line of wicked toy guns, Mattel is brandishing arms to protect good old-fashioned toys in the age of apps.
Barbie’s proportions might still be hotly debated, but at least now she has some feminist 3-D printed chain mail.
“In spite of repeated setbacks, LEGO still found the strength to rebuild over and over again. If they gave up, the world would have missed out on one of the greatest sources of imagination, inspiration, and impact on children and adults alike.”