Yes, that’s Tim Cook narrating. As Rene Ritchie notes:
My best guess as to why Tim Cook narrated the “Better” video is because it speaks to Apple’s core values, and speaking to Apple’s core values is both deeply important to Tim Cook, and how he’s been positioned atop and within Apple.
You can say Tim Cook is not a product guy, but there’s no question that he knows better than anyone how Apple does what it does. And because he cares about it, he’s made that process… better.
Tim Cook’s iPad-doubting straw man is real. He’s IT consultant Bruce Berls. And as Fast Company found out, he doesn’t mind the shots fired.
We’re covering Apple’s 1 pm announcement live! Follow along. Right now we’re speculating about how nervous Tim Cook gets for these events:
"Steve [Jobs] would wig before keynotes. But it’s like the diva right before the opera. And Steve was brilliant at doing those presentations. And he’d spend months preparing. I mean, he was very passionate about this. He did a phenomenal job."
Apple’s WWDC event kicked off yesterday, with Apple announcing a new OS X, a MacBook Air with better battery life, a redesigned iOS 7, among other things. Here are some WWDC resources to help you keep up:
- The best (and the rest) of the announcements from WWDC so far
- Things the new, cylindrical Mac Pro inescapably reminds us of (R2D2, anyone?)
- Oh, and if the new designs look familiar, that’s because they were probably stolen from Google, Twitter and Microsoft
- See how Apple’s designs have changed from iOS 6 to iOS 7, in photos. The new iOS 7 is flat, flat, flat. And speaking of which…
- Why Jony Ive is flattening iOS 7
- But the web is getting better so fast that Apple’s brand new OSes look… broken
- And if you couldn’t get into WWDC, try this alternative
- How to get the best features of iOS 7 right now: “iOS 7 won’t be coming to your iPhone and iPad until this fall, but a lot of its best features are available through third-party apps and jailbreak hacks right now.” (via Lifehacker)
- Apple’s WWDC keynote playlist: A collection of all the songs played before and during the event. (via Mashable)
- iOS 7 gives you the option to block calls and texts from specific numbers (via TechCrunch)
- Apple’s new “kill switch” might just save lives (via TheWeek.com)
We’ll be updating this list as new, great resources come to our attention. Feel free to flag great Apple or WWDC reads for us in the comments. Have you found any?
Apple CEO Tim Cook said, “You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user.” Eat it, rich guy.
“There’s nothing shipping yet, so I don’t know—we’ll assess [the Android tablets] as they come out. Generally they lack the performance specs, they lack prices, they lack timing, and today, they’re vapor. They are not tablets that we have any concern for.”