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The Takeaway: Don’t let critics destroy a great idea.
The three women behind the THINX, a fashionable underwear line designed for a woman’s menstrual cycle, wanted to launch an untested idea in a field dominated by corporate giants like Hanes, Fruit of the Loom, and Victoria’s Secret.
After a few years of perseverance and research, THINX products are beginning to hit store shelves, and early sales have already eclipsed this year’s projections.
Here’s the scoop.

The Takeaway: Don’t let critics destroy a great idea.

The three women behind the THINX, a fashionable underwear line designed for a woman’s menstrual cycle, wanted to launch an untested idea in a field dominated by corporate giants like Hanes, Fruit of the Loom, and Victoria’s Secret.

After a few years of perseverance and research, THINX products are beginning to hit store shelves, and early sales have already eclipsed this year’s projections.

Here’s the scoop.