The Takeaway: Don’t let critics destroy a great idea.
The three women behind the THINX, a fashionable underwear line designed for a woman’s menstrual cycle, wanted to launch an untested idea in a field dominated by corporate giants like Hanes, Fruit of the Loom, and Victoria’s Secret.
After a few years of perseverance and research, THINX products are beginning to hit store shelves, and early sales have already eclipsed this year’s projections.
Passion Projects Done Right: Rainn Wilson Ponders The Runaway Success of SoulPancake
The Office’s Rainn Wilson wanted to create a personality-packed place to intelligently debate life’s big questions. SoulPancake-both a passion project and a brand with a higher purpose-does both.
Wilson, whom you probably know from his role as “crazy dork” Dwight Schrute on The Office, decided to make a place for people who want to debate (intelligently) about life’s Big Questions.
“You need to go a little deeper than “How can we make money” because there’s 68,000 people out there who are saying ‘how can we make money on the Internet,’” Wilson robot-voices.
“If you can follow your passion and fill a need then you will eventually make money and you’ll be successful, but more importantly, you’ll be fulfilled.”
The Takeaway: You’re weird. So are other people. Make something for them—and for you—and the money will follow.
“At one level, [Home] is just the next mobile version of Facebook. At a deeper level, I think this can start to be a change in the relationship that we have with how we use computing devices.” -Mark Zuckerberg at the Facebook Home announcement address.”
Reading Between The Lines Of Mark Zuckerberg’s Vision Statement
But beyond being immersive, low-friction, and whatever other buzzword descriptors you’d like to attach to it, Home is a recognition a subtle and profound paradigm shift.
“Ahalife founder Shauna Mei had a dream job at Goldman Sachs when entrepreneurial fever took hold—but she didn’t immediately act on it. Here’s how to recognize the right time.”
How Jack Dorsey’s Lifelong Obsessions Became World Changing Companies
Jack Dorsey wasn’t your average kid in St. Louis. He had a speech impediment. He loved maps. He studied trains. He listened to the emergency dispatch center. And he noticed something interesting: Everybody was talking with short bursts of sound.
“They’re always talking about where they’re going, what they’re doing, and where they currently are,” Dorsey recently told Lara Logan on 60 Minutes, “and that’s where the idea for Twitter came.”
The Takeaway: The dots will connect. Like Dorsey’s fascinations brought him from St. Louis to New York to Silicon Valley, entrepreneurial energy has a way of taking you into unexpected—and fitting—places.