Elon Musk’s Tesla Motors isn’t just an electric car company—it’s perhaps the greatest test of Silicon Valley’s innovation model. And now is do-or-die time, when everything is riding on a new $50,000 sedan.
Check out this exclusive guided tour of Tesla Motors’s new showroom in San Jose, CA. The showroom was designed by George Blankenship, who is possibly most known for catapulting Apple’s retail identity to epic proportions all the while ensnaring the envy of retailers everywhere. The thing is, Tesla only sells one car (the Roadster), and with a base price of $109,000, it’s not exactly a vehicle for the people. His solution was to do what he does best: make the showroom look like an Apple store for cars.