HBO director of digital and social media Jim Marsh breaks down the Game of Thrones approach to social marketing and fan engagement.
HBO has managed to ride the wave of fans’ organic social interaction around the show by getting involved in the conversations, while also using creative campaigns to keep stoking the fire during and between seasons.
The critical favorite has lost a lot of social ground to the likes of Westoros, Heisenberg and the zombies. Does it matter? Read more>
“We made a decision the very first season—spoiler alert!—when Don was on the train and the guy calls him Dick Whitman; there was a conversation in the room that Don would take this guy and walk him towards the smoking car to have a drink or conversation and push him off the train. It would have been a very interesting show but I said, ‘Don Draper doesn’t kill people.’”
“I love the idea that people tell their stories on social media. I love that there are what Norman Mailer called, ‘advertisements for myself.’”
Comedy Central staple Stephen Colbert is making a big move to the network desk long presided over by David Letterman. Here’s how he got there.
“I’m thrilled and grateful that CBS chose me. Now, if you’ll excuse me, I have to go grind a gap in my front teeth.” - Stephen Colbert
“According to a new survey just 16.1% of all respondents used social media while watching prime time television.”
It’s difficult enough to keep track of who’s who on Game of Thrones, let alone who’s bedded whom. This handy infographic charts out all the dirty details.
TV and comic book writer Roberto Aguirre-Sacasa already signed on Lena Dunham to write an Archie comic. Now he shares his plans for the classic teen characters to take over TV and film in new, unexpected ways (think zombies!). Read more>
In Tokyo Reverse, it is Zulli who appears to be going forward, the sole exception to a citywide time inversion. In reality, though, the nine-hour French movie was made by filming Zulli as he slowly walked backward through Tokyo, then played backward to achieve its dreamy, otherworldly effect. In fact, the 28-year-old ended up taking dance class just to make sure that his movements looked natural when the film was rewound.