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HBO director of digital and social media Jim Marsh breaks down the Game of Thrones approach to social marketing and fan engagement.

HBO has managed to ride the wave of fans’ organic social interaction around the show by getting involved in the conversations, while also using creative campaigns to keep stoking the fire during and between seasons. 


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HBO director of digital and social media Jim Marsh breaks down the Game of Thrones approach to social marketing and fan engagement.

HBO has managed to ride the wave of fans’ organic social interaction around the show by getting involved in the conversations, while also using creative campaigns to keep stoking the fire during and between seasons. 

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“We made a decision the very first season—spoiler alert!—when Don was on the train and the guy calls him Dick Whitman; there was a conversation in the room that Don would take this guy and walk him towards the smoking car to have a drink or conversation and push him off the train. It would have been a very interesting show but I said, ‘Don Draper doesn’t kill people.’”
Read more>

We made a decision the very first season—spoiler alert!—when Don was on the train and the guy calls him Dick Whitman; there was a conversation in the room that Don would take this guy and walk him towards the smoking car to have a drink or conversation and push him off the train. It would have been a very interesting show but I said, ‘Don Draper doesn’t kill people.’

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fastcodesign:

There’s A 9-Hour Movie Of A Guy Walking Through Tokyo, And You’ll Want To Watch The Whole Thing
In Tokyo Reverse, it is Zulli who appears to be going forward, the sole exception to a citywide time inversion. In reality, though, the nine-hour French movie was made by filming Zulli as he slowly walked backward through Tokyo, then played backward to achieve its dreamy, otherworldly effect. In fact, the 28-year-old ended up taking dance class just to make sure that his movements looked natural when the film was rewound.
More> Co.Design

fastcodesign:

There’s A 9-Hour Movie Of A Guy Walking Through Tokyo, And You’ll Want To Watch The Whole Thing

In Tokyo Reverse, it is Zulli who appears to be going forward, the sole exception to a citywide time inversion. In reality, though, the nine-hour French movie was made by filming Zulli as he slowly walked backward through Tokyo, then played backward to achieve its dreamy, otherworldly effect. In fact, the 28-year-old ended up taking dance class just to make sure that his movements looked natural when the film was rewound.

More> Co.Design