In a bid sure to lure binge watchers of quality programs like The Sopranos and The Wire, a new deal will bring HBO series to Amazon Prime streaming and Fire TV.
Sterling Cooper and Partners is an agency whose reputation is built on a progressive approach to advertising. So it has made sense, throughout the last few seasons, to see Herman Miller’s mid-century aesthetic seep into the offices designed by Mad Men’s set decorator Claudette Didul-Mann. An Eames Time-Life chair shows up in Roger’s office; Don gets an Aluminum Group chair. And for good reason. Herman Miller helps to visually represent the cultural evolution at the heart of Mad Men.
Relax: It’s only by a buck or two.
HBO director of digital and social media Jim Marsh breaks down the Game of Thrones approach to social marketing and fan engagement.
HBO has managed to ride the wave of fans’ organic social interaction around the show by getting involved in the conversations, while also using creative campaigns to keep stoking the fire during and between seasons.
The critical favorite has lost a lot of social ground to the likes of Westoros, Heisenberg and the zombies. Does it matter? Read more>
“We made a decision the very first season—spoiler alert!—when Don was on the train and the guy calls him Dick Whitman; there was a conversation in the room that Don would take this guy and walk him towards the smoking car to have a drink or conversation and push him off the train. It would have been a very interesting show but I said, ‘Don Draper doesn’t kill people.’”
“I love the idea that people tell their stories on social media. I love that there are what Norman Mailer called, ‘advertisements for myself.’”
Comedy Central staple Stephen Colbert is making a big move to the network desk long presided over by David Letterman. Here’s how he got there.
“I’m thrilled and grateful that CBS chose me. Now, if you’ll excuse me, I have to go grind a gap in my front teeth.” - Stephen Colbert
“According to a new survey just 16.1% of all respondents used social media while watching prime time television.”
It’s difficult enough to keep track of who’s who on Game of Thrones, let alone who’s bedded whom. This handy infographic charts out all the dirty details.