Banana Republic, for its fall fashion line, has put together a “Startup Guy” look, which reads more “Brooklyn Guy on the L train” than hoodie-wearing tech dork. But no matter: Fashion is aspirational. “The Startup Guy” outfit isn’t what dudes working in tech today actually wear, it is what they may want to look like after they see BR’s latest catalog.
But what exactly makes this man in khakis and a blue button-down—pretty standard fare for business casual—the prototypical “startup guy”? Fast Company tried discern what about this getup Banana Republic thinks screams “startup guy.”
"After I read about Google Glass and how we’re going to approach the situation … I’m a blind athlete, and to be able to wear the glasses and have the kids see through my eyes although I can’t even myself, that’s amazing to me," he says. I’m a jumper primarily. There’s a lot of things that go on with that, having someone basically directing me down this runway, and I’m running fast, he’s making calls on the fly. I think it would definitely be cool [for kids to] see how all of that happens, see what that would look like in a visual sense."
"I literally see these robots skirting around the lab, and it was almost as if I had this huge flashback to Star Wars. If we are ever going to see robots like that, it’s going to start in a lab just like this, right now, right here.”
Director Mike Cahill on how iris-scanning technology, Richard Dawkins, and a TED talk inspired his new film, I Origins.
Cahill based Pitt’s Ian Gray character loosely on scientist Richard Dawkins. “The scanning of the color part of your eye has been around since 1987 when he figured out the algorithm and it’s been a slow-growing technology over the years. Nowadays in New York City if a person is arrested they get their eye scanned, babies in hospitals get their eyes scanned, you can go through the fast lane at the airport if you do your iris scan.”
The filmmaker became further sold on the power of iris scans after checking out a TED Talk by Jeff Carter. “He talks about how fingerprints only give you so many degrees of accuracy, where as the patterns in your eyes form when you’re in your mother’s womb and stay the same for you for your entire life,” Cahill notes. “From a technological standpoint, it’s a great way to ID a person. And since the eye has also enticed poets since the dawn of civilization, it seemed like a wonderful meeting place for two of my greatest passions—science and spirituality.”