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Watch The Even More Anti-Consumption SodaStream Ad The Super Bowl Didn’t Want You To See

During the Super Bowl, home soda maker SodaStream aired an ad to the effect that using their product (recently redesigned by Yves Behar) would result in millions of fewer plastic bottles. This was illustrated by huge amounts of anonymous soda bottles exploding as people used their soda stream.

However, the company first submitted the video at the top of this post, which more explicitly calls out the companies that actually make the soda that goes in the plastic bottles. But that ad was rejected, presumably because it called out two major Super Bowl sponsors.

Here’s more on plastic from Fast Company:

Still can’t get enough of the Superbowl ads? Here’s Fast Company’s take on THE 8 BEST ADS OF SUPER BOWL XLVII

For years now, one of the central changes that’s been happening in the ad industry—or, a change that the industry has been trying to effect—has been the shift from the notion of making ads (that is, one-off messages that run for a short, pre-determined period of time) to the idea of making content, and having an ongoing conversation with consumers. You can see that evolution reflected in Super Bowl commercials.


In the end, though, whatever the strategy, whenever brands unleash their ads, the key is making content that people want to watch, interact with and share.

Check out Fast Company’s slide show to see our picks for the brands who did that best.

Still can’t get enough of the Superbowl ads? Here’s Fast Company’s take on THE 8 BEST ADS OF SUPER BOWL XLVII

For years now, one of the central changes that’s been happening in the ad industry—or, a change that the industry has been trying to effect—has been the shift from the notion of making ads (that is, one-off messages that run for a short, pre-determined period of time) to the idea of making content, and having an ongoing conversation with consumers. You can see that evolution reflected in Super Bowl commercials.

In the end, though, whatever the strategy, whenever brands unleash their ads, the key is making content that people want to watch, interact with and share.

Check out Fast Company’s slide show to see our picks for the brands who did that best.

Some interesting facts about the Superbowl XLVII by futurejournalismproject:

Super Bowl Twitter Numbers
Twitter released some of their numbers from the Super Bowl. They include 24.1 million total posts along with:
231,500 Tweets Per Minute during the power outage.
183,000 Tweets Per Minute when the Ravens finally won.
268,000 Tweets Per Minute at the conclusion of Beyonce’s halftime show.
It also took a mere four minutes into the power outage before the first advertiser took out a promoted tweet against it.
Other, non-Twitter, odds and ends:
The street value of the silver used in the Vince Lombardi trophy is $3,500.
The Paul Harvey “So God Made a Farmer” speech used in the Dodge Ram commercial was made in 1978.
CBS used 62 cameras to broadcast the game.
A 30-second ad cost $3.8 million.
It’s estimated that Americans bet $10 billion by halftime on various aspects of the game.

Some interesting facts about the Superbowl XLVII by futurejournalismproject:

Super Bowl Twitter Numbers

Twitter released some of their numbers from the Super Bowl. They include 24.1 million total posts along with:

  • 231,500 Tweets Per Minute during the power outage.
  • 183,000 Tweets Per Minute when the Ravens finally won.
  • 268,000 Tweets Per Minute at the conclusion of Beyonce’s halftime show.

It also took a mere four minutes into the power outage before the first advertiser took out a promoted tweet against it.

Other, non-Twitter, odds and ends:

  • The street value of the silver used in the Vince Lombardi trophy is $3,500.
  • The Paul Harvey “So God Made a Farmer” speech used in the Dodge Ram commercial was made in 1978.
  • CBS used 62 cameras to broadcast the game.
  • A 30-second ad cost $3.8 million.
  • It’s estimated that Americans bet $10 billion by halftime on various aspects of the game.