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Starbucks gets great PR when a chain of customers pays for each others coffee. But thats not whats really going on.
When you combine coffee with a poor understanding of economics, two things can happen: You feel smug and self-congratulatory, or you demonize the wrong person. Both happened at the same Starbucks this week, when a chain of 378 people “paying it forward” was supposedly broken by “some cheap-ass” in a white Jeep.
“Cheap Bastard Ends 10 Hours of Starbucks Customers ‘Paying it Forward’” was Gawker’s headline summary of the event. The news, which began in a local paper, even made the Today show.
Everyone seems to misunderstand what’s actually happening during these “pay-it-forward” chains, which occasionally develop at this and other coffee joints. So let’s break it down, at the end of which you’ll understand this: The woman in the white Jeep is innocent. And nobody involved in these chains should be overly pleased with themselves.
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Starbucks gets great PR when a chain of customers pays for each others coffee. But thats not whats really going on.

When you combine coffee with a poor understanding of economics, two things can happen: You feel smug and self-congratulatory, or you demonize the wrong person. Both happened at the same Starbucks this week, when a chain of 378 people “paying it forward” was supposedly broken by “some cheap-ass” in a white Jeep.

Cheap Bastard Ends 10 Hours of Starbucks Customers ‘Paying it Forward’” was Gawker’s headline summary of the event. The news, which began in a local paper, even made the Today show.

Everyone seems to misunderstand what’s actually happening during these “pay-it-forward” chains, which occasionally develop at this and other coffee joints. So let’s break it down, at the end of which you’ll understand this: The woman in the white Jeep is innocent. And nobody involved in these chains should be overly pleased with themselves.

Read More>

Daily Fast Feed Roundup
Hello Tumblr! Here’s a quick rundown of what you need to know today: 

The Ellen Degeneres Show and Nike are among the most successful brands on Instagram.  
North and South Korean websites suffered outages due to a cyber attack allegedly made by the hacker group Anonymous.
A European official has ruled that Google should be treated like a host, not a publisher. Therefore, it is not obliged to remove content produced by others. 
Barnes & Noble is trying to save money by ceasing in-house production of its Nook readers.
Samsung’s cheap plastic casings may be on the way out. They just linked up with a firm that specializes in carbon fiber. 
Reddit is now hosting a linguistic project that maps the various Arabic languages found throughout the Middle East and Africa.
Have a great day! —M. Cecelia Bittner and Jessica Hullinger

Daily Fast Feed Roundup

Hello Tumblr! Here’s a quick rundown of what you need to know today: 

  • A European official has ruled that Google should be treated like a host, not a publisher. Therefore, it is not obliged to remove content produced by others. 


Have a great day! —M. Cecelia Bittner and Jessica Hullinger

"Starbucks is not a startup. To behave as a startup is completely irresponsible. Innovation is good, but unwarranted testing at the customer’s expense, even at a rather small scale, is unacceptable.”
The world’s largest coffeehouse chain regularly launches products before they’re perfect. Does such a risky approach to innovation work?
A look inside Starbucks’s innovation process, which, as it turns out, is one big leap of faith.

"Starbucks is not a startup. To behave as a startup is completely irresponsible. Innovation is good, but unwarranted testing at the customer’s expense, even at a rather small scale, is unacceptable.”

The world’s largest coffeehouse chain regularly launches products before they’re perfect. Does such a risky approach to innovation work?

A look inside Starbucks’s innovation process, which, as it turns out, is one big leap of faith.

Starbucks Responds To Square Criticism: Innovation is Messy
Starbucks’s response to yesterday’s criticisms about the messy process of paying with Square-

"We do not want to sit on our hands. If we feel excited about something, we’ll get it out there, learn our lessons, and then correct the mistakes. That helps us be a leader."

Read more here.

Starbucks Responds To Square Criticism: Innovation is Messy

Starbucks’s response to yesterday’s criticisms about the messy process of paying with Square-

"We do not want to sit on our hands. If we feel excited about something, we’ll get it out there, learn our lessons, and then correct the mistakes. That helps us be a leader."

Read more here.

Starbucks’s shoddy Square Rollout Baffles Baristas, Confuses Customers
About 7,000 Starbucks locations offer a supposedly simple system for letting customers pay with credit and debit cards using Square wallet. 
Starbucks even invested $25 million in the payments startup. So why can’t baristas make it work?
Read the full story here.
 Have you tried to buy something with Square? Did it work?
[Illustrations by Joel Arbaje]

Starbucks’s shoddy Square Rollout Baffles Baristas, Confuses Customers

About 7,000 Starbucks locations offer a supposedly simple system for letting customers pay with credit and debit cards using Square wallet.

Starbucks even invested $25 million in the payments startup. So why can’t baristas make it work?

Read the full story here.

Have you tried to buy something with Square? Did it work?

[Illustrations by Joel Arbaje]