Starbucks has opened a new store in New Orleans that’s designed to channel the mystical feel of the city itself. Evocative of an early 1900s apothecary, the store is latest in Starbucks’s portfolio of hyper-local shops aimed at being part of a neighborhood’s culture, rather than disturbing it.
Pascal Rigo set out to make his La Boulange the Starbucks of pastries. Then Starbucks acquired his company for $100 million. Here’s how he plans to reinvent America’s pastry cases.
Try to walk five blocks of any major city in the U.S., and you’re bound to come across at least one of Starbucks's 13,279 coffee shops. And if Starbucks has its way, a cup of tea could be the next cup of Joe.
Starbucks trademarked “Duffin” (doughnut-muffin mashup), and immediately received backlash. Welcome to #duffingate.
Caffeine quantified: You may want to switch up your morning routine after you see this chart, which ranks your favorite coffee chains from weakest to strongest.
Daily Fast Feed Roundup
Hello Tumblr! Here’s a quick rundown of what you need to know today:
- The Ellen Degeneres Show and Nike are among the most successful brands on Instagram.
- North and South Korean websites suffered outages due to a cyber attack allegedly made by the hacker group Anonymous.
- A European official has ruled that Google should be treated like a host, not a publisher. Therefore, it is not obliged to remove content produced by others.
- Barnes & Noble is trying to save money by ceasing in-house production of its Nook readers.
- Samsung’s cheap plastic casings may be on the way out. They just linked up with a firm that specializes in carbon fiber.
- Reddit is now hosting a linguistic project that maps the various Arabic languages found throughout the Middle East and Africa.
"Starbucks is not a startup. To behave as a startup is completely irresponsible. Innovation is good, but unwarranted testing at the customer’s expense, even at a rather small scale, is unacceptable.”
The world’s largest coffeehouse chain regularly launches products before they’re perfect. Does such a risky approach to innovation work?
A look inside Starbucks’s innovation process, which, as it turns out, is one big leap of faith.
Starbucks Responds To Square Criticism: Innovation is Messy
Starbucks’s response to yesterday’s criticisms about the messy process of paying with Square-
"We do not want to sit on our hands. If we feel excited about something, we’ll get it out there, learn our lessons, and then correct the mistakes. That helps us be a leader."
Starbucks’s shoddy Square Rollout Baffles Baristas, Confuses Customers
About 7,000 Starbucks locations offer a supposedly simple system for letting customers pay with credit and debit cards using Square wallet.
Starbucks even invested $25 million in the payments startup. So why can’t baristas make it work?
Have you tried to buy something with Square? Did it work?
[Illustrations by Joel Arbaje]
Starbucks just spent $35 million dollars teaching its employees about coffee at its “Leadership Lab.” Fast Company asked some of Starbucks’s head people why…
What’s missing from this Starbucks store? The branding.
Starbucks has opened a new, experimental branch in Colorado.
Interface and product design win again.
When selecting a partner to power mobile payments in its stores, Starbucks could have approached Google, one of the most profitable companies in the world. It could have worked with PayPal, which already has more than 106 million users in the payments space. Or Isis, a consortium formed by telecom giants Verizon, AT&T and T-Mobile that is also producing a “mobile wallet.”
“I’m sure if you and I were to rattle off the names of everyone in the space, that at some level we’ve been in discussions with them,” Starbucks’ Chief Digital Officer Adam Brotman tells Fast Company. Presumably that includes Mastercard, Visa, and Verifone, which handles $10 billion in global transactions per year. But Starbucks chose to partner with Square, a three-year-old startup. Why?
“They’re focused with a level of intensity on the customer experience,” Starbucks CEO Howard Shultz told a small group of reporters Wednesday morning.
In other words, Square treats payments a lot like Starbucks treats coffee: by focusing on the experience around a product that is more or less a commodity.
Starbucks has been trying to translate its brand into other cultures this year to help it expand beyond the U.S. Here’s a look at one store they’re opening in Japan.