Nike’s won the contract to design the official uniforms of the NFL. Here’s a sneak peek at what they are planning.
A visit to MIT’s Geekapalooza, where future Moneyball-ers are scouted, and signed to the major leagues to analyze stats.
The annual sports stat geek conference held at MIT’s Sloan business school is part Star Trek convention, part academic conference, part job fair, part media circus (thanks, ESPN!)—and the future of the $400 billion sports business.
This is the first in a new Co.Create series called Master Class wherein top talents from various creative fields explain, in detail, how they do what they do.
Post Super Bowl XLVI: How To Make A Great Commercial. An in depth, step-by-step look at how to conceive, develop and produce a spot, from one of the art form’s top names, Gerry Graf. —->This is Part One.
Fast Company’s Jason Feifer, in Indianapolis for Super Bowl XLVI, gets an inside look at sports beverage brand Gatorade’s on-site athletic testing facility. On the Friday before the game, Feifer spoke with the company’s president and CMO, Sarah Robb O’Hagan about the Gatorade Sports Science Institute and winning from within.
YES! An illustrated history of tennis fist-pumps.
To celebrate the beginning of this year’s U.S. Open, Brooklyn artist Mickey Duzyj has assembled an absolutely gorgeous (and quite thorough) collection of arguably the greatest tradition in all of tennis – yes, we’re talking fist-pumps. Read more.
When the Miami Heat raided the free-agent talent market last summer, many people declared the franchise unstoppable. So far, it’s proven to be good, but vulnerable. What’s behind the group’s struggles? A lesson for us all in teamwork.
LeBron James sits in a courtside seat after practice, icing his right knee and giving his thumbs a serious workout on his cell phone. Out on the floor, Dwyane Wade continues launching three-pointers while testing a pair of tinted sunglasses under Madison Square Garden’s bright lights. The swishes — one after another, from somewhere approaching New Jersey — rouse James from his digital haze. “Whoa!” he says, impressed. “Whoa!”
Chris Bosh, the third member of the Heat’s holy trinity, is home in Miami, nursing a sprained ankle. If his teammates are troubled, they don’t let on.