With a concussion-busting skullcap, Reebok is on a quest to mitigate head injuries in young athletes.
Where some people see hurricane conditions, these surfers see the perfect waves for surfing.
Welcome to the world of paraclimbing, where new gear and new recognition of their abilities have disabled climbers taking on some of the world’s toughest rocks.
Jaime Weston, VP of Brand & Creative for the NFL, says the league pulled together on its brand only after consulting its MVPs: the fans.
"We did a lot of work with our fans to understand our brand essence, which comes down to three words: intense, meaningful, and unifying."
To promote the release of Madden NFL 15, EA Sports got Kevin Hart and Dave Franco to go crazy in the name of gaming rivalry.
Comedian Kevin Hart races up to the front door of a swanky residence and begins to knock frantically. He knocks and knocks and knocks some more. An unsuspecting Dave Franco, actor and brother of James, opens the door only to be promptly slapped in the face by Hart. It’s Madden Season, you see, and this is Hart throwing down the gaming gauntlet.
The spot has Native Americans saying there are more important issues facing their community.
You have to be a giant to play in today’s NFL, but that wasn’t always the case. — 90 Years Of NFL Player Growth, Animated
It’s been nearly a month since Uruguayan striker Luis Suarez bit Italy’s Giorgio Chiellini on the shoulder in a stadium in Brazil (or, in Suarez’s words “suffered the physical result of a bite in the collusion he suffered with me”). But this week, just a little more than a hundred miles south of where that game took place, one Iranian soccer-playing robot in the RoboCup—the World Cup for robots—malfunctioned, falling on top of one of its Indonesian opponents and ripping off its arm.
Fouls work a little differently at the RoboCup, which for the past 17 years has invited teams of roboticists from all over the globe to pit their soccer-playing machines against one another. This year, the competition is taking place in a Brazilian conference center with a manmade pond and a building shaped like a space-age beard trimmer, where 2,200 human participants (and thousands more spectators) will finish competing for RoboCup titles today.
New predictive analytics are making Moneyball look obsolete.
At a workshop during the GigaOm Structure conference, Hensberger shared his next-level data crunching and the academic paper his team prepared for the MIT Sloan Sports Analytics Conference. His team modeled MLB data to show with 74.5% accuracy what a pitcher is going to throw—and when.
"After I read about Google Glass and how we’re going to approach the situation … I’m a blind athlete, and to be able to wear the glasses and have the kids see through my eyes although I can’t even myself, that’s amazing to me," he says. I’m a jumper primarily. There’s a lot of things that go on with that, having someone basically directing me down this runway, and I’m running fast, he’s making calls on the fly. I think it would definitely be cool [for kids to] see how all of that happens, see what that would look like in a visual sense."
One suggestion is to turn the Amazonian stadium into a giant jail. But two architects have a more positive idea: Why not convert part of the old stadiums into much-needed housing?
"We came up with the idea, printed out a few options along these lines, and put it on [executive editor] Dean Baquet’s desk. He smiled and said, ‘That’s brilliant, I love it.’"