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"The resulting campaign was, in true Portland fashion, unconventional. Understanding that young locals prefer to discover things instead of being told what to buy, Helm suggested a subtle campaign focused on billboards. "It had no call to action, no name of the team, no mention of the sport, no URL," says Helm." 
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"The resulting campaign was, in true Portland fashion, unconventional. Understanding that young locals prefer to discover things instead of being told what to buy, Helm suggested a subtle campaign focused on billboards. "It had no call to action, no name of the team, no mention of the sport, no URL," says Helm." 

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These days, the action on Twitter during a game is nearly as fierce as what’s happening on the court. During each game, the Turner team breaks out the tweets for both schools in its Madness Meter. “We want to show who’s winning the war on Twitter,” Johnson says. It’s a measure of the most tweets fired, not the funniest, most devastating or illuminating quip.

Turner Sports Reinvents How Fans Watch March Madness

Bloomingdale’s and the CFDA have commissioned 48 couture helmets from the likes of Alice + Olivia, Donna Karan, Rag & Bone, and Marchesa.

"There are some fashionistas who really like football," says Natara Holloway, VP of consumer products at the NFL. "We want to be inclusive of all fans." More broadly, the helmets are part of an effort to give the NFL a softer touch. "We want to give people a new way of looking at football," Holloway says. "To surprise, and delight."

More: Top designers reimagine the football helmet

Check out the first iteration of this new virtual reality version of sports, where the ball is generated by a computer and you can earn special powers, just like a video game.

(Source: fastcoexist.com)

Nike’s redesigned NFL uniform that everyone will be talking about tonight

  1. The helmet’s unique design fades from matte black in front to shiny gold in the rear.
  2. Nike’s Jags jersey is made out of high-tech stretch material that hugs the torso for a sleek look but still offers the necessary range of motion.
  3. An armed-forces-style badge is a nod to Jacksonville’s sizable military community.
  4. The belt adds hidden padding, which could help players avoid hip pointers, a common injury.
  5. When a player interlaces his hands just the right way, the gloves create a single image, the team logo.

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La Boriosa: Based in Treviso, Italy, Biascagne Cicli makes custom, mostly single-speed and fixed-gear bikes from used and vintage new-on-stock components.

Shape Field Bike: San Francisco–based studio Shape Field Office partnered with Nicholas Riddle, a framebuilder and founder of the Urban Mobility Lab at California College of the Arts, to create this handsome porteur-style conveyance.

Bough Bike: Dutch designer Jan Gunneweg sculpts bespoke wooden bikes from his workshop in Alkmaar. He’s planning to introduce a lower-priced wooden bicycle line.

Thonet Bentwood Concept: Legendary furniture maker Thonet commissioned Andy Martin and his London-based studio to design this limited-edition roadster, marrying the low-tech methods that Michael Thonet used to build his 1830s chairs with 21st-century technology. Martin didn’t rely entirely on traditional steam-bending techniques but employed a CNC machine to cut and join the wood frame, which sits on off-the-shelf carbon wheels. Such craftsmanship doesn’t come cheap; you can get yours for $70,000.

More: 11 of the world’s hottest bikes