FastCompany Magazine

The official Tumblr of Fast Company.

SourceMap, an MIT Media Lab spinoff, has posted over a thousand supply chains showing where all the parts in your gadgets come from. But there’s no way to confirm that any of the data is real, and some of it is just irrelevant (here’s someone who mapped out all the places they lived, and someone else who uploaded a map mysteriously called “American”). If Sourcemap implemented a feature that allowed companies and individuals to confirm their identities, a la Twitter—so we know that the Chicken of the Sea map is legitimate—it would make a big difference. Read more->