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By the time I got a national syndication deal with Public Media International and moved to Los Angeles in 2007, I’d already been podcasting for a while. Contrary to what I’d imagined, though, the syndication deal wasn’t going to be enough to pay my bills. Given that L.A. is where my former co-host lived, I thought I’d start a new show with Jordan that consisted of all the stuff we used to do in college that wouldn’t fit on a nationally syndicated public radio show. Right around that time, some other opportunities also emerged. All of a sudden, we went from having this one radio show that was also a podcast to having a podcast network with four shows.
Master Class: Jesse Thorn On How To Turn Your Podcast Into A Media Network

By the time I got a national syndication deal with Public Media International and moved to Los Angeles in 2007, I’d already been podcasting for a while. Contrary to what I’d imagined, though, the syndication deal wasn’t going to be enough to pay my bills. Given that L.A. is where my former co-host lived, I thought I’d start a new show with Jordan that consisted of all the stuff we used to do in college that wouldn’t fit on a nationally syndicated public radio show. Right around that time, some other opportunities also emerged. All of a sudden, we went from having this one radio show that was also a podcast to having a podcast network with four shows.

Master Class: Jesse Thorn On How To Turn Your Podcast Into A Media Network