I liked one of my cousin’s updates, which he had re-shared from Joe Kennedy, and was subsequently beseiged with Kennedys to like (plus a Clinton and a Shriver). I liked Hootsuite. I liked The New York Times, I liked Coupon Clipinista. I liked something from a friend I haven’t spoken to in 20 years—something about her kid, camp and a snake. I liked Amazon. I liked fucking Kohl’s. I liked Kohl’s for you.
My News Feed took on an entirely new character in a surprisingly short amount of time. After checking in and liking a bunch of stuff over the course of an hour, there were no human beings in my feed anymore. It became about brands and messaging, rather than humans with messages.
MORE: I Liked Everything I Saw on Facebook for Two Days. Here’s What It Did to Me