“If guessing is required for finding the optimal frequency, then at least we can be making educated guesses.”
Some of this week’s top stories sounded like we’ve had our head in the clouds—but really, working less, following your passions, and being more courageous are possible.
HBO director of digital and social media Jim Marsh breaks down the Game of Thrones approach to social marketing and fan engagement.
HBO has managed to ride the wave of fans’ organic social interaction around the show by getting involved in the conversations, while also using creative campaigns to keep stoking the fire during and between seasons.
The critical favorite has lost a lot of social ground to the likes of Westoros, Heisenberg and the zombies. Does it matter? Read more>
“I love the idea that people tell their stories on social media. I love that there are what Norman Mailer called, ‘advertisements for myself.’”
Ignore Instagram at your peril: some employers say it’s crucial to their hiring process. Here’s the recipe for curating a career-boosting social-media portfolio. Read more>
Are you ready for the “bathroom economy”?
That’s what CEO Jamey Edwards wants to create with the Flushd app, which is based around about 100,000 bathroom listings from Foursquare. You can review and rate public bathrooms, make use of an “emergency locator button” to find the nearest john, and digest content curated for “in-stall” consumption. Read more>
“According to a new survey just 16.1% of all respondents used social media while watching prime time television.”
The strong-arm approach on display here is emblematic of Facebook’s new app strategy, and its most aggressive play for mobile yet.
“Test participants who had used Facebook for 20 minutes reported being in a worse mood than those in two other test groups (one browsed the Internet, one served as a control and did nothing); the Facebook participants also felt their time had been used in a less meaningful way.
Amid the wreckage, behavioral researchers Sagioglou and Greitemeyer spotted a clue for why we go back: we think we’ll enjoy it. … Users seem to wrongly predict the emotional impact of using Facebook, Sagioglou tells Co.Design.”
"Most profoundly, this ‘gift’ of sharing contributes to an energy exchange that amplifies our own pleasure—and is something we’re hardwired to do.” - How Our Brains Decide What We Share Online
“There’s a paranoia about the Internet and I think that we’re not realizing how valuable Facebook can be used properly.”
"The perfect Tweet length was right around 100 characters.” - The Proven Ideal Length Of Every Tweet, Facebook Post, And Headline Online
Facebook’s new Connectivity Lab wants to use airplanes, satellites, and lasers to blanket the world with Internet access.