CMO Frances Allen talks about Denny’s (dennys) content marketing success, how it manages its offbeat social media persona and 5 core principles driving it all.
For a while, everyone was all but certain that Facebook had peaked and was heading toward obsolescence. Well, as uncool as it might be, teens haven’t abandoned the social network, and a new report finds Facebook continues to lead in social referrals by a wide margin. Take note, marketers.
“Welcome to the social media era, where your brand has officially been occupied.”
The company that simplifies your links is giving the same treatment to its revenue strategy, focusing on providing better data to marketers.
"What Bitly has that other marketing solutions don’t is an ability to see its links everywhere."
Musicians looking for others to play with have a slick new tool to avoid the Craigslist chaos.
"The reality of the professional musician is freelance forever.”
Some scored big—others should’ve stayed on the bench.
With a blockbuster app that lets users share secrets with strangers, Whisper CEO Michael Heyward is building a new kind of community—the anonymous kind.
"With Whisper, Heyward’s aim was to go after the unshared “whitespace” — say, the emotions you might feel when you don’t have a sweet Instagram photo or tweet to share.
A toilet-paper brand weighing in on the LeBron James news makes for a really crappy social-media moment.
“Basically [we’re] rejecting a lot of the techniques that we know do work in terms of getting people to click as much as possible, read as much as possible, stay as much as possible.”
Facebook, Tumblr, Twitter, and the rest of our social networks have trained us to respond to notifications like Pavlovian dogs. So we were surprised to hear Brian Bailey, creator of a new social network called Uncommon, isn’t out to get you addicted.
The makers of an app warning Israelis of trouble retooled their project to send notifications via the novelty app Yo.
Test participants who had used Facebook for 20 minutes reported being in a worse mood than those in two other test groups (one browsed the Internet, one served as a control and did nothing); the Facebook participants also felt their time had been used in a less meaningful way.
Researchers warn that soft-headed teens are being exposed to pro-pot messaging on Twitter. And it’s high time that people pay more attention.
Have you joined the Pinterest craze yet? Here’s everything you always wanted to know about the online pinboard site, but were afraid to ask.
A decade into the social media revolution, fatigue has set in. There are lots of ways to interact, but there are still only 24 hours in a day. What social media network is still worth your time?
For a growing number of brands, Pinterest is making the cut. According to Cincinnati-based marketing company Ahalogy, some 22% of Americans are now monthly visitors to the site, where people pin and share pictures and articles like you might pin magazine clippings on a bulletin board. While men are starting to join, the vast majority of Pinterest users are women, and they are generally younger women. If you’re marketing fishing equipment to retired gentlemen, then this is not your medium.
But if you’re trying to reach Pinterest’s core users of millennial moms, here’s how to stand out.
What will the hot topics on social media be three days from now? A company called Blab is using crystal-ball technology to find out.