“The majority of people who weren’t primed by media reports to be angry didn’t care much about Facebook’s actions at all.”
Do your Internet habits hold you back, or help you succeed?
In theory, technology should increase both work flexibility and productivity, but it is also responsible for procrastination and a major threat to people’s work-life balance.
In fact, much of the recent debate about work-life imbalance is concerned with our relationship with technology, in particular our inability to disconnect or go offline.
For example, in the U.S. almost 50% of working adults report being “hooked” on email, which is estimated to cost the nation’s economy at least $900 billion a year in productivity loss. According to consulting firm McKinsey & Company, professionals spend 28% of their work time reading or answering emails. These statistics explain the international success of bestselling books like The Four Hour Work Week.
Furthermore, even people who manage to keep their email addiction in check are prone to getting hooked on other sites or apps, such as Facebook or Twitter, with a growing number of people trying social media sabbatical, where they detox from these sites for a couple of months or so. Needless to say, our digital excesses may harm not just our productivity but also our personal relationships with others, especially if they demand exclusive attention from the physical world.
So how can we better manage our web-life balance? Here are four practical suggestions you may want to consider:
CMO Frances Allen talks about Denny’s (dennys) content marketing success, how it manages its offbeat social media persona and 5 core principles driving it all.
For a while, everyone was all but certain that Facebook had peaked and was heading toward obsolescence. Well, as uncool as it might be, teens haven’t abandoned the social network, and a new report finds Facebook continues to lead in social referrals by a wide margin. Take note, marketers.
“Welcome to the social media era, where your brand has officially been occupied.”
The company that simplifies your links is giving the same treatment to its revenue strategy, focusing on providing better data to marketers.
"What Bitly has that other marketing solutions don’t is an ability to see its links everywhere."
Musicians looking for others to play with have a slick new tool to avoid the Craigslist chaos.
"The reality of the professional musician is freelance forever.”
Some scored big—others should’ve stayed on the bench.
With a blockbuster app that lets users share secrets with strangers, Whisper CEO Michael Heyward is building a new kind of community—the anonymous kind.
"With Whisper, Heyward’s aim was to go after the unshared “whitespace” — say, the emotions you might feel when you don’t have a sweet Instagram photo or tweet to share.
A toilet-paper brand weighing in on the LeBron James news makes for a really crappy social-media moment.
“Basically [we’re] rejecting a lot of the techniques that we know do work in terms of getting people to click as much as possible, read as much as possible, stay as much as possible.”
Facebook, Tumblr, Twitter, and the rest of our social networks have trained us to respond to notifications like Pavlovian dogs. So we were surprised to hear Brian Bailey, creator of a new social network called Uncommon, isn’t out to get you addicted.
The makers of an app warning Israelis of trouble retooled their project to send notifications via the novelty app Yo.
Test participants who had used Facebook for 20 minutes reported being in a worse mood than those in two other test groups (one browsed the Internet, one served as a control and did nothing); the Facebook participants also felt their time had been used in a less meaningful way.
Researchers warn that soft-headed teens are being exposed to pro-pot messaging on Twitter. And it’s high time that people pay more attention.