Sure, you can change your poster image and your avatar as much as you’d like. But whether it’s Facebook, Twitter, or virtually any other social media site, your identity and feed can only fit into one strict template. You are but a series of unique photos trapped in an otherwise universal layout.
Tumblr wants to change that with their updated iOS and Android app, launched today. The new app will, for the first time, enable users to edit their Tumblrs on mobile devices.
At Facebook’s developer conference F8, the social network revealed several smaller ideas that build toward one really big one.
Yesterday, when Mark Zuckerberg took to the stage of F8—Facebook’s big development conference—he didn’t announce a big product consumers might care about, like Facebook Paper, or a new, multi-billion-dollar acquisition, like the texting app WhatsApp.
Instead, he announced a series of small tweaks and developer tools that could change the way users play with apps, share content, and hop from screen to screen. It was a revealing look into a deeper strategy:
If you enjoy being skeeved out by your coworkers, this is the dating app for you.
Everyone knows how well dating and networking mix, so of course an app that’s a mashup of LinkedIn and Tinder is a perfect idea. Oh wait, you don’t want to swipe through potential employers, coworkers, previous bosses, and marketing gasbags to find your next great romance?
Every tool for social media that you will ever need (for now).
Banana Republic and Susan’s Neighborhood Shirt Shop could be using the same social networks—Twitter, Facebook, Google+, etc.—but their marketing plans and their marketing tools are likely quite different. Enterprise solutions are great for the big guys, but the rest of us are in the market for something more our size.
Small businesses are eager to find valuable tools that take a lot of the time and trouble out of social media marketing and that do so without costing an arm and a leg. I think we’d all want tools like that, right?
Well, I went searching for just this kind of simple, easy, cost-effective tool, and I came up with 60 that made the cut. I tried out more than 100 in total, and I’m sure I missed a few along the way.
Hopefully you find one or two here that you can use in your small scale marketing that can get you big results.
At 2:38 p.m. on September 9, 2013, Jeremy Fowler posted a picture of his family wearing bicycle helmets while standing in front of the split-rail fence of a horse corral in nowhere New Hampshire. The reflection of their washed out skin bespoke the 2.0 megapixels of Jeremy’s flip phone camera. It was a strange image to arrive on my Facebook newsfeed, a pixilated tribute to Jeremy’s father who died 48 hours earlier. It was Jeremy’s last photograph with all of family members present, a gesture of quixotic solemnity in a medium where the earnest so often do not belong.
He accompanied the picture with this status: “Yesterday my dad unexpectedly went to be with the Lord, we’re glad that he’s in a far better place than we are but we will miss him so much, plz pray for our family during this difficult time!” To date, the post has received 62 likes and 33 comments from some of his 459 friends. Most have said things like, “God be with y’all!!! We have and will continue to pray.”
Death, typically such a huge taboo, was now a subject fit for Facebook, with all its abbreviated spellings and exclamation marks.
“So where does all this leave what is, on the surface, a rudderless social network like Google+? Unlike Google Reader (which had a small but passionate audience) or Google Wave (which almost no one used), the Plus profile is now baked into Google on an infrastructure level. You need the Plus login for everything from Google’s apps on Apple’s iPhone to next-gen technology like Google Glass. Google’s footprint isn’t just across the web anymore. It’s everywhere.”