Not only do photo posts get more engagement than links, videos or text-based updates, they actually account for 93% of the most engaging posts on Facebook. According to Kissmetrics, photos get 53% more likes, 104% more comments and 84% more click-throughs on links than text-based posts. And as we’ve mentioned before, self-explanatory photos seem to perform best.
The event, while heartwarming, didn’t randomly go viral all on its own (few things do), though it may have seemed like it to anyone watching as #SFBatKid showed up every five seconds in their Twitter streams. Rather, it was a carefully crafted campaign from Clever Girls Collective, a content and social media agency that normally works with clients like Toyota, Dunkin’ Donuts, and Samsung. “We’ve been around for about four years as an under-the-radar social media company. Having an opportunity like Batkid was incredible for us. It showcased what we do every single day,” says Stefania Pomponi, the California company’s co-founder.
Vocativ launches today. It’s a news startup that pairs journalists with analysts to scour the deep web and social — using software developed for law enforcement and government agencies.
A scientific guide to writing popular (and sharable) headlines for Twitter, Facebook, and your blog, from the co-founder of Buffer.
Is this a good thing or a bad thing? On one hand, it allows for ease of communication, and could potentially take on the world of email. On the other hand… spam.
“I don’t know how influential Twitter really is. I don’t think any of us are sitting around going, ‘Boy, if we can get people to tweet more, the ratings are going to go up.’ ”
Preston Beckman, Fox’s longtime scheduling chief who is now a strategic adviser to the network. He’s one of many senior TV executives who remain dubious—if not disdainful—of Twitter.
Now, activity on Twitter will influence Nielsen’s TV ratings. Here, an inside look at Twitter’s TV-powered, profitable future.
Get ready for ads in your Instagram feed.
These data visualizations show the pulse of the most popular cities on Foursquare
Stop Tweeting Boring Sh*t. A new book to help you navigate the new office politics.
“I only found the option to delete my Facebook account—buried in the help center—with the assistance of Google.”
Don’t leave! We can work it out! I’ll change, I promise! You’ll miss me! Facebook makes deactivating your account really difficult.
The two companies have different opportunities within social advertising. Here’s why.
What not to do on 9/11, starring AT&T, the $9.11 newspaper deal, and others