As part of our social media roadmap in the September 2012 issue of Fast Company, we asked social media’s savviest users about their best practices. Use this guide to share their rules, then add yours, and we’ll keep charting a course through this rocky terrain.
Even whistleblowers nowadays are as likely to leak sensitive information to the Internet as they are to call up a reporter. Once their testimony becomes data, Narrative Science can work its magic. “If the data is there, and a human can write that story using the data, then we can write that story.”
NYU Journalism professor Clay Shirky predicted the rise of robot-journalism in 2009, and wrote that its success will depend on whether audiences can trust a robot to be as authoritative a source as, say, Walter Cronkite.
Silenced By Twitter, Thunderclap Returns With A Bang On Facebook
The Kickstarter-style messaging platform that Twitter shut down less than two weeks ago is back. This time it’s taking its flash mob approach to Facebook—and taking calls from the White House, Al Jazeera, Glenn Beck’s crew, and the United Nations.
Inside The Hunger Games’ Social Media Machine.
“Within Twitter what we did was expand on that. We started assigning fans different roles within this virtual world. We have district mayors and district recruiters, which really got them active and sharing over Facebook and Twitter. I mean, that’s what Facebook and Twitter are—it’s like your way of identifying who you are and sharing that with your friends. So, by giving them an occupation within their district, we gave them an identity.”
Co-viewing. Back channeling. Checking in. Double- or triple-screening. Layered content. The increasing symbiosis between good old traditional TV and the social world will be one of the most interesting media trends to watch this year. In this three-part series, Co.Create looks at the world of social TV from a few different angles.
Phones were definitely important as well. As I jokingly say, “Why is everyone asking me what the role of the Internet was in the revolution, and not asking me what the role of phones was in the revolution?” Any collaboration or communication tool does help because it connects people. On the other hand, we need to remember that at the end of the day, technology just provides the tools that people can use.
Facebook’s former head of marketing (and Mark’s sister) is using her social media mojo to coordinate influential people to post about world issues. Your favorite follows just got a lot more earnest. But does caring on social media mean anything in the real world?
The social media analytics company Bluefin Labs figures out what people are saying about TV on social media—now they’ll try to figure out why they’re saying it.
Henry Joost and Ariel Schulman directed the massive box office winner Paranormal Activity 3 and now have reportedly signed on to the fourth installment in the home-made fright franchise, and will executive produce a Catfish series for MTV. The directors talk with Co.Create about the evolution of storytelling, branded content, and why they’re not really narcissists.
There’s a new social media platform every minute, it seems, and the darling of the moment is Pinterest. Here are some expert tips from Chobani Yogurt’s social media team on how to get beyond flavor of the week.
Photo Issue 2011: A portrait of a particular circle of friends symbolizes “the biggest problem in social networking”—grouping the right friends in the right ways.
“How Google+ And Other “Little Versions Of Facebook” Solve Social Media’s “Big” Problem”
Photo By: All Chrome
Today, the startup Flavors.me takes another swipe at the over-sharing problem, launching a new version of the service aimed at tackling our social media A.D.D. Founder Jonathan Marcus says he wants Flavors to become a “catch-all” for social content, a stream designed to aggregate fragmented social services. “I want a website that lets the content really shine,” he says. “I want a website that showcases me and those close to me in a visual way, and change how social content is presented.”