“Basically [we’re] rejecting a lot of the techniques that we know do work in terms of getting people to click as much as possible, read as much as possible, stay as much as possible.”
Facebook, Tumblr, Twitter, and the rest of our social networks have trained us to respond to notifications like Pavlovian dogs. So we were surprised to hear Brian Bailey, creator of a new social network called Uncommon, isn’t out to get you addicted.
Test participants who had used Facebook for 20 minutes reported being in a worse mood than those in two other test groups (one browsed the Internet, one served as a control and did nothing); the Facebook participants also felt their time had been used in a less meaningful way.
Have you joined the Pinterest craze yet? Here’s everything you always wanted to know about the online pinboard site, but were afraid to ask.
A decade into the social media revolution, fatigue has set in. There are lots of ways to interact, but there are still only 24 hours in a day. What social media network is still worth your time?
For a growing number of brands, Pinterest is making the cut. According to Cincinnati-based marketing company Ahalogy, some 22% of Americans are now monthly visitors to the site, where people pin and share pictures and articles like you might pin magazine clippings on a bulletin board. While men are starting to join, the vast majority of Pinterest users are women, and they are generally younger women. If you’re marketing fishing equipment to retired gentlemen, then this is not your medium.
But if you’re trying to reach Pinterest’s core users of millennial moms, here’s how to stand out.
It’s not enough that Twitter modeled its new layout after Facebook. The company has also taken a major advertising cue from the world’s most popular social network, announcing Monday it will roll out app-install ads, an ad unit that lets users download third-party apps directly from Twitter’s mobile app.