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Introduced last month, the Cronut has customers lining up outside Cronut creator Dominique Ansel’s SoHo bakery at 6 a.m., and the store regularly sells out its daily production of at least 300 within a half-hour after opening. This enormous popularity is no accident. In fact, the Cronut’s success reflects the many strengths that characterize America’s small-business sector.

Here’s the small-business recipe for a Cronut-level hit:

1. A dollop of product innovation.
2. A dash of social media and marketing.
3. A pinch of sustainable growth.

How your business can whip up a cronut-like craze.

[Image: Flickr user Katy Watts]

Election rhetoric focused on struggling small businesses completely ignores the tidal wave of creative, innovative startups sweeping the country. Fast Company’s editor-in-chief bears witness to the groundswell:
"Are the presidential candidates living in the same America that I am? Apparently not.
I don’t know what statistics Obama and Romney look at when they are assessing the state of small business in America—and I really don’t care—because they are missing something. And it is big.
For all the concerns they cite about the plight of small business, from tax burdens to health care costs and so on, what pols of all stripes are missing is that America is experiencing a wave of entrepreneurialism unlike anything we’ve ever had before…”
Read more here.
Picture via donrelyea on Flickr.

Election rhetoric focused on struggling small businesses completely ignores the tidal wave of creative, innovative startups sweeping the country. Fast Company’s editor-in-chief bears witness to the groundswell:

"Are the presidential candidates living in the same America that I am? Apparently not.

I don’t know what statistics Obama and Romney look at when they are assessing the state of small business in America—and I really don’t care—because they are missing something. And it is big.

For all the concerns they cite about the plight of small business, from tax burdens to health care costs and so on, what pols of all stripes are missing is that America is experiencing a wave of entrepreneurialism unlike anything we’ve ever had before…”

Read more here.

Picture via donrelyea on Flickr.