Introduced last month, the Cronut has customers lining up outside Cronut creator Dominique Ansel’s SoHo bakery at 6 a.m., and the store regularly sells out its daily production of at least 300 within a half-hour after opening. This enormous popularity is no accident. In fact, the Cronut’s success reflects the many strengths that characterize America’s small-business sector.
Here’s the small-business recipe for a Cronut-level hit:
1. A dollop of product innovation. 2. A dash of social media and marketing. 3. A pinch of sustainable growth.
NYC tech startup, On Deck Capital, is running a contest to celebrate the opening of its new NYC headquarters. The contest will connect one deserving New York City-based small business with $10,000. All you have to do is describe in 100 words or less how the money would help your business grow….
Election rhetoric focused on struggling small businesses completely ignores the tidal wave of creative, innovative startups sweeping the country. Fast Company’s editor-in-chief bears witness to the groundswell:
"Are the presidential candidates living in the same America that I am? Apparently not.
I don’t know what statistics Obama and Romney look at when they are assessing the state of small business in America—and I really don’t care—because they are missing something. And it is big.
For all the concerns they cite about the plight of small business, from tax burdens to health care costs and so on, what pols of all stripes are missing is that America is experiencing a wave of entrepreneurialism unlike anything we’ve ever had before…”