In the U.S., Avon ladies helped pioneer the door-to-door sales business model while peddling makeup and perfumes. Today, one at a time, women are fanning out to reach some of the world’s most remote markets with desperately needed goods and services. How a traveling salesforce of women could bridge Africa’s “last mile.”
Blackberry is looking to sell.
Apple has a problem: Social media chatter about it’s iPhone 5 has dipped, and so have sales.
From September to today, the number of conversations on social channels about iPhones has declined for two of the company’s target audiences: Baby Boomers and Generation Xers.Looking at two other lucrative consumer audiences—Millennials and teens— shows a similar pattern. Despite a spike in conversations around last Christmas, iPhone conversations have been consistently declining since the iPhone 5 launch in October.
Apple’s failure to tap into what’s being said through social insights and develop a data-driven marketing strategy is becoming an object lesson for businesses everywhere.
Pinterest users not only buy the products they pin, but spend more on average than their Facebook counterparts, according to new data from Shopify.