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SRI International, the brains behind Apple’s Siri, has launched a dozen consumer products since its digital assistant got famous. We venture inside SRI’s labs to find out why you haven’t you heard of any of them.

Years before the Apple-loving world met Siri in 2010, Norman Winarsky was playing with SRI International’s then prototype virtual personal assistant among fellow passengers on board a delayed flight.
“I was sitting on the plane waiting for the flight to take off, and I asked Siri, ‘How long will flight 927 be delayed?’ And Siri came back to me and said the flight would be delayed 15 minutes,” recalls Winarsky, who was the SRI executive on the spin-off company’s board before it was sold to Apple. “The guy next to me looked at me and said ‘Wow, I’ve never seen anything like that … why are you in coach?’”

Siri: What’s The Difference Between Invention And Innovation?

SRI International, the brains behind Apple’s Siri, has launched a dozen consumer products since its digital assistant got famous. We venture inside SRI’s labs to find out why you haven’t you heard of any of them.

Years before the Apple-loving world met Siri in 2010, Norman Winarsky was playing with SRI International’s then prototype virtual personal assistant among fellow passengers on board a delayed flight.

“I was sitting on the plane waiting for the flight to take off, and I asked Siri, ‘How long will flight 927 be delayed?’ And Siri came back to me and said the flight would be delayed 15 minutes,” recalls Winarsky, who was the SRI executive on the spin-off company’s board before it was sold to Apple. “The guy next to me looked at me and said ‘Wow, I’ve never seen anything like that … why are you in coach?’”

Siri: What’s The Difference Between Invention And Innovation?