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If you’ve seen one Rube Goldberg machine, you’ve sort of seen them all. Or, as David Dvir puts it, “a Rube is a Rube is a Rube.” His company, 2D House, has been making Rube Goldberg machines for clients for over a year now (and making Rube Goldberg machines to let clients know they make Rube Goldberg machines), and at this point, even he sounds a little bit burned out on the things. But his company’s latest effort, Isaac Newton vs. Rube Goldberg, goes a bit outside the box to keep things interesting.

(via fastcodesign)