The top two images are heat maps of stores’ foot traffic, and the third is a map of a shopper’s movements between a chain’s various stores. Here’s what brick-and-mortar stores see when the track you.
This heatmap shows the areas of a store that get the most foot traffic.
Brick-and-mortar stores are tracking you. But what do they see?
"Whenever you get orders for condoms and lube, those customers expect you to be there within an hour."
The concept behind eBay Now is simple: Order goods online to have them delivered to your door in about an hour. We tagged along with Kaushik Mishra, a courier with eBay Now. "I feel like my job matters more when I’m delivering someone an air conditioner, as opposed to delivering them toilet paper," he says.
JC Penney can’t catch a break.The retailer is in hot water after a Reddit user posted a photo of a tea kettle that supposedly resembles Adolf Hitler. The retailer has responded to the frenzy with a series of frantic tweets.
Christina Chaey reports:
"The MTA’s iconic blue-and-gold MetroCard, wielded daily by 8.5 million New York City public transit riders, is getting a new look, brought to you by retail stores around the city who are turning your transit card into a coupon.
Starting this week, NYC riders will start seeing branded cards featuring coupons or promotions from retail stores.
Gap, for example, is using the MetroCard’s real estate to promote its newly remodeled flagship retail store in Chelsea. It’s also offering MTA riders 20% off through November 18 when they present their Gap-branded MetroCards at any retail location.”
Starbucks is testing a new store concept that sounds like a radical departure from the latte version you visit here in the United States.
Located in the former vault of a historic bank on Rembrandtplein, the new shop will be a showcase for sustainable interior design and slow coffee brewing, with small-batch reserve coffees and Europe’s first-ever Clover, a high-end machine that brews one cup at a time. But the most radical departure is in the aesthetic: the multilevel space is awash in recycled and local materials; walls are lined with antique Delft tiles, bicycle inner tubes, and wooden gingerbread molds; repurposed Dutch oak was used to make benches, tables, and the undulating ceiling relief consisting of 1,876 pieces of individually sawn blocks. The Dutch-born Liz Muller, Starbucks concept design director, commissioned more than 35 artists and craftsmen to add their quirky touches to the 4,500-square-foot space.