“The overall visual design of the app was the big thing we thought about when taking this thing apart and putting it back together,” Hogue says. “The goal for any search engine is to help people find the things they’re looking for—that’s the simplest definition of search. Obviously, pictures give you a real visceral feel for what’s going on—so this allows you to very quickly skim through a set of results, and understand very quickly the gist of a place, whether it’s a dive bar or a nice fancy restaurant, or whether they serve beautiful food or just a burger on a plate. Pictures communicate that in a way that raw text just can’t.”
Today Bing is announcing a revamp of its front end, to make its search results more useful for users. But what’s much more interesting is what’s happening on the back end, underneath the hood, as Microsoft re-architects how the data used for search results is collected, stored, and repurposed.
“We decided we needed to reinvent search,” Bing director Stefan Weitz tells Fast Company.
Is that all?
In Chernock’s vision, MetroCards would be used as marketing tools for various New York neighborhoods and attractions. “Ideally I would like to make 50, print them, and place them around the city as a promotional component,” she says. (She has not contacted the Metropolitan Transportation Authority about adopting her designs, but says she would “like to get their attention.”)
18 Fabulous Redesigns Of NYC’s Iconic MetroCard See Them All->