On October 14, 2012 daredevil Felix Baumgartner stood in the doorway of a little pod floating 128,000-feet above the earth. As he stepped up to plummet downward at 800-miles per hour, with more than 8 million people watching the livestream on YouTube alone, it should come as no surprise that some of the cameras capturing the moment were GoPros.
"For most brands, a risky marketing move consists of not testing the copy on that new ad, or using a new media channel despite the lack of rock solid metrics.
Red Bull’s idea of risk is that one of its sponsored athlete’s bodily fluids will turn into gas as he plummets 24 miles from space at 800+ miles per hour while his parents, girlfriend and the rest of the world watch, live.
Most offices nowadays strive for a balance between private and public space, but few strike it as well as Red Bull’s Amsterdam headquarters, designed by Sid Lee Architecture. Located in a rehabbed shipbuilding factory, the office puts the brand’s ethos of leavening work with a little fun on full display.