During the Super Bowl, home soda maker SodaStream aired an ad to the effect that using their product (recently redesigned by Yves Behar) would result in millions of fewer plastic bottles. This was illustrated by huge amounts of anonymous soda bottles exploding as people used their soda stream.
However, the company first submitted the video at the top of this post, which more explicitly calls out the companies that actually make the soda that goes in the plastic bottles. But that ad was rejected, presumably because it called out two major Super Bowl sponsors.
An innovative way to give new life to old tires: In Milwaukee, two students are trying to connect two neighborhoods via an old rail line. And they’re using the old tires the future park is littered with to make it more than just a gravel path.
Luis Duarte’s recycling company is moving into a bleak market: Virtually no one recycles in Mexico. But that also means opportunity. There’s a lot of cash to be made mining raw materials from other people’s waste.
Luis Duarte wants to make sure Mexico is clean and liveable for his young son. That’s why he started YoReciclo (Spanish for “I recycle”). The country has a paltry recycling rate of just 3.3%, and his company is designed to change that by educating people about the importance of recycling and then collect, sort, and clean the waste (which they then sell).
I buy many cups of coffee and habitually cringe when reaching for a plastic lid. It’s pretty hypocritical to make a point of avoiding Styrofoam, only to slap a petroleum disc on a paper cup. (And yes, I know that carrying a travel mug would obviate the issue.) Fortunately for me (and my eco karma), a designer named Peter Herman has come up with a greener, all-paper disposable cup that folds closed like a takeout container to form a sipping spout.