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Rebecca Eaton, longtime executive producer of Masterpiece, reveals the creative risks she took to reinvent a failing series.
"We did a couple of drastic things. We changed the name. And we organized the programming, different genres, started doing more social media. We didn’t change the programs, we just changed the on-air look of them and the marketing of them. And it worked."
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Rebecca Eaton, longtime executive producer of Masterpiece, reveals the creative risks she took to reinvent a failing series.

"We did a couple of drastic things. We changed the┬áname. And we organized the programming, different genres, started doing more social media. We didn’t change the programs, we just changed the on-air look of them and the marketing of them. And it worked."

Read More>