Wieden + Kennedy Portland is currently hiring a social strategist for its high-profile Old Spice account—you know, the one whose innovative (and often twisted) ads regularly send shockwaves through the Internet. As such, the agency wants to make sure it finds a candidate who not only has theoretical knowledge, but can really shake things up in the social sphere. How many of you social media hipsters are going to apply for this gig?
It’s not surprising that Portland and New York are ranked high in a new report about the best places to get around without your car, but the other bike-friendly destinations may surprise you. Have you tried walking to work in Alaska?
“As we were trying to take lessons away from going to these demo days, we found that a significant number of those companies had business models that were predicated on advertising revenue supporting them, but we never encountered a brand,” says Gleeson. The partners started to see echoes of the ad industry vis-a-vis the web circa 2000. “You start to see all the things that were wrong with the web where we accepted banners and just kind of rolled along, you saw that dangerously close to repeating with these startups. It was ‘Oh, don’t worry, we’ll put the banner here and then we’ll scale to a billion views and that’s where we’ll make our money.’”