If you condense the images of the Internet, you get an orange smear. But nobody is sure why.
Today, Jim Bumgardner is the director of application development at Disney Interactive Labs. But almost 10 years ago, he stumbled across a puzzle that would confound him. When layering hundreds of Flickr photos, he found that, again and again, the images became a consistent, bronze blur. He named his montages Bronze Shields. They looked like pizza shells.
To this date, neither Bumgardner nor anyone else has proven why the images of the Internet, when layered and averaged together en masse, round down into a tarnished orange glow Bumgardner dubbed “emergent orange.” But Bumgardner, collecting ideas from researchers and peers across the web, has suggested four theories:
The self-destructing photo app is experimenting with pushing TV and movie clips.
When Snapchat turned down a $3 billion buyout offer from Facebook, critics thought it was foolhardy hubris. How could a messaging platform that makes photos and videos disintegrate after a few seconds possibly be worth anything to advertisers?
Now we have our first indication of how Snapchat plans to make its billions, and—surprise!—it might not be so silly after all.
“I realized that the way pit bulls are portrayed, even by photographers trying to make a difference, is always very harsh. The imagery associated with pit bulls is gritty, somber, highly contrasted, very urban. People want to portray them like badasses.”