Pinterest users not only buy the products they pin, but spend more on average than their Facebook counterparts, according to new data from Shopify.
At 17, Sahil Lavingia helped design Pinterest. Then, a year in, Lavingia left. Now he’s starting Gumroad, a new service which he says will revolutionize social shopping and e-commerce—and maybe even alter the way people create. Here’s how it works: Say you’ve made something—a song, a blog post, an app, etc.—and you want to make a little money from it. Just upload it, price it, then Gumroad, whose slogan is, “Sell anything you can share,” provides you with a custom product URL that is easily shareable across your existing social networks. Gumroad makes money by taking a 5% cut out of each purchase.
Everplaces is a new app that essentially functions as a Pinterest for the real world. It lets you capture and store places in the physical world that you want to keep track of, whether that’s a swank bistro in your hometown or a boutique in Buenas Aires that always has the best cutting-edge fashions.
Sometime soon, Pinterest will expand the number of things users can pin, including videos from Hulu, Vimeo, and Netflix. “Driving traffic out is really fundamental for us,” he said. “The mission of Pinterest is not to keep people on the site forever. It’s to get people out and to find those objects.”
Design shouldn’t be designated a specific function or industry. The discipline is just as fundamental as technology and profit are to a business that it doesn’t need to be isolated to a single role. It should be considered part of every role.
“In an ironic way, Long says, this frees many people to be more public about who they really are and who they want to be, because it’s less focused on the kind of personal content that sets off privacy and security alarms. “Pinterest is a place where we can demonstrate: ‘If it weren’t for all those mundane things that I do that I post on Facebook, this is what I would be doing and consuming. Here is my real self,’” he explains.”
There’s a new social media platform every minute, it seems, and the darling of the moment is Pinterest. Here are some expert tips from Chobani Yogurt’s social media team on how to get beyond flavor of the week.