Launched by a pair of neighborhood mavericks in 2003, EVR attracted some 1 million listeners to its Internet and app service over a raucous, rocking decade. That was a big problem.
If you build it, then attract enough users, the money will come.
But what if that’s not always the case? What if monetizing or attracting a buyer—to say nothing of mere survival—is more complicated than that? In late May the online radio station East Village Radio shut down—taking its famous glass-walled street-level studio with it. The station, its renegade founders say, had gotten too popular to survive.