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In the 1970s, a fierce power struggle over the future of amateur sports landed the U.S. Olympic Committee in a Cold War-era ballistic missile monitoring station in southern Colorado. That spawned a cottage industry today worth an estimated $215 million a year. With the London Olympics around the corner, we delve into the strange story behind the city cultivating America’s top athletes.
How Colorado Springs Became The Heart Of The U.S. Olympic Movement

In the 1970s, a fierce power struggle over the future of amateur sports landed the U.S. Olympic Committee in a Cold War-era ballistic missile monitoring station in southern Colorado. That spawned a cottage industry today worth an estimated $215 million a year. With the London Olympics around the corner, we delve into the strange story behind the city cultivating America’s top athletes.

How Colorado Springs Became The Heart Of The U.S. Olympic Movement

You think the London Olympics logo is bad? Pshaw. Check out what Madrid dug out of the ugly bag.

Spaniards mocked the logo swiftly and savagely, with people on Twitter comparing it to everything from flip-flops to bishop mitres. The country’s largest daily newspaper polled readers on how much they liked the new logo. More than 80% said “not at all.”

You think the London Olympics logo is bad? Pshaw. Check out what Madrid dug out of the ugly bag.

Spaniards mocked the logo swiftly and savagely, with people on Twitter comparing it to everything from flip-flops to bishop mitres. The country’s largest daily newspaper polled readers on how much they liked the new logo. More than 80% said “not at all.”