"I Either Get Headhunted Or Fired"
After arriving at an agreed-upon treatment with Nike for its latest commercial, director Casey Neistat literally took the money and ran—filming a trip around the world on Nike’s dime, and presenting the footage as the ad. Here’s why.
"My vision for it was forget about what Nike is, forget about sneakers, forget everything; what does ‘make it count’ mean to me?" Neistat says. "And what it means to me is take a huge chance. Consequences aside, if I could do anything in the world, what would it be? Do I really want to produce another regular advertisement? No. I would take this production budget and go around the world and see all these places I want to see."
Nike’s won the contract to design the official uniforms of the NFL. Here’s a sneak peek at what they are planning.
When most of us think about what we want in a shoe, a sock probably isn’t the first thing that comes to mind. Sure it has comfort, but what about stability? And how about some support?
Nike is filling in those blanks with its newest line, Nike Flyknit, which will make its big splash in the Olympics. Four years in the making, Flyknit is the product of an entirely new shoe-making process that can produce a single, lightweight knit upper (tongue included). The resulting intricate patchwork of yarn, cables, and fabric boasts a heretofore unseen look and feel.
Fitbit, Up, MiCoach — how many of these have you tried?
With Fuelband, Nike Aims To Crush Jawbone Up And Overhaul Nike+
Waaay Back To The Future: Nike’s 23-Year Journey To Make McFly’s Shoes Real
Nike’s Tinker Hatfield not only designed the original shoe concept for the film, he made it a reality 23 years later. Also, find out why the MAG doesn’t have power laces.
Where we’re going, we don’t need laces. This Is Heavy: Nike Unveils Marty McFly’s Self-Lacing MAG Sneakers. See more pics and video.
Nike tapped YesYesNo, an interactive design collective with offices in the U.S. and the Netherlands, to custom-design software that takes runners’ routes — recorded using Nike + GPS — and turns them into abstract paintings. The project was a two-day workshop to promote the NIKE FREE Run+ 2 QS City Pack shoe line.
Click on through for more pictures, including one of the laser-etched shoe boxes.