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Nike Software Turns Runners’ Footsteps Into Loopy, Swooshy Paintings

Nike tapped YesYesNo,  an interactive design collective with offices in the U.S. and the  Netherlands, to custom-design software that takes runners’ routes —  recorded using Nike + GPS — and turns them into abstract paintings. The  project was a two-day workshop to promote the NIKE FREE Run+ 2 QS City Pack shoe line.

Click on through for more pictures, including one of the laser-etched shoe boxes.

Nike Software Turns Runners’ Footsteps Into Loopy, Swooshy Paintings

Nike tapped YesYesNo, an interactive design collective with offices in the U.S. and the Netherlands, to custom-design software that takes runners’ routes — recorded using Nike + GPS — and turns them into abstract paintings. The project was a two-day workshop to promote the NIKE FREE Run+ 2 QS City Pack shoe line.

Click on through for more pictures, including one of the laser-etched shoe boxes.