Nike Software Turns Runners’ Footsteps Into Loopy, Swooshy Paintings
Nike tapped YesYesNo, an interactive design collective with offices in the U.S. and the Netherlands, to custom-design software that takes runners’ routes — recorded using Nike + GPS — and turns them into abstract paintings. The project was a two-day workshop to promote the NIKE FREE Run+ 2 QS City Pack shoe line.
Click on through for more pictures, including one of the laser-etched shoe boxes.
