Secret NYC logo inside the Nike logo revealed!
Doogie Horner, author of 100 Ghosts, a collection of reimaginings of the classic white-sheet ghost, drew some pitchmen from beyond the grave for Co.Create. If you haven’t decided on a Halloween costume yet, maybe you’ll be inspired. Check them out.
How Nike thinks about design helps the company find new ways of success before the old ways fail. Here are five takeaways that can be translated to…
“Nike sells a commodity, they sell shoes. And yet when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product, they don’t ever talk about their air soles, how they’re better than Reebok’s air soles. What’s Nike do in their advertising? They honor great athletes and they honor great athletics. That’s who they are. That is what they are about.”
Nike’s redesigned NFL uniform that everyone will be talking about tonight
PopChartLab has managed to capture the entire history of sneaker design, in one cool infographic.
It’s interesting to see what has and has not changed over time, or as Mark Wilson put it, “sneakers have run on a sort of quarantined evolutionary track seemingly independent of the whims of popular fashion.”
Here’s the full infographic. Got a favorite shoe brand?
Daily Fast Feed Roundup
Hello Tumblr! Here’s a quick rundown of what you need to know today:
“Right now we’re hoping for the best and expecting the worst. That’s just the reality of the situation we’re in.”
Livestrong CEO Doug Ulman reacts to the news that Nike will no longer produce the Livestrong apparel line.
“But Nike CEO Mark Parker knows he can’t just rely on celebrity endorsements and the power of the swoosh when confronted by big-name competitors such as Adidas and upstarts like Jawbone and Fitbit. “One of my fears is being this big, slow, constipated, bureaucratic company that’s happy with its success,” he says. “Companies fall apart when their model is so successful that it stifles thinking that challenges it. It’s like what the Joker said—‘This town needs an enema.’ When needed, you’ve got to apply that enema, so to speak.”
[Image: Jason Pietra]
“Companies and people tend to look at chaos as an obstacle, a hurdle. We look at it as an opportunity: Get on the offense.”
Nike+ Fuelband and Curators of Sweden win the top prize for digital marketing at Cannes.
Principles of interconnectedness and interactivity were the guiding forces for the jury of the Cyber Lions in Cannes, said jury president, Google Creative Lab executive creative director Iain Tait as Curators of Sweden from the Swedish Institute and Nike+ Fuelband from Nike and R/GA were revealed as the two Grand Prix winners for the category—in other words, the best digital marketing initiatives that the brand world has to offer.
The newly announced Air Yeezy II hit store shelves June 9th, and by the 9th, these limited edition kicks will likely be sold out forever.
"A primal, tactile approach to technology runs throughout every element of the Nike Air Yeezy II. Armored animalistic forms imbue the upper. Hand skived anaconda textured leather quarter panels are embellished with a debossed Vac-Tech Nike Swoosh. The molded rear is sculpted with a reptilian inspired spike, while an engineered strap with scaled down spikes was developed to offer a greater sense of symmetry and lock down."
The Sonic game hidden in this Nike interactive ad is a lot of fun.
Seen one way, Nike’s latest soccer extravaganza, “My Time Is Now,” is a big-ticket film featuring a who’s who of the sport. Seen on YouTube, it’s an interactive campaign that allows dedicated viewers to discover hidden “tunnels” of story.
"I Either Get Headhunted Or Fired"