The submerged NYC public transit system is awe-inspiring to look at. Just as important is what happens next time—because there is a good chance there will be a next time.
Christina Chaey reports:
"The MTA’s iconic blue-and-gold MetroCard, wielded daily by 8.5 million New York City public transit riders, is getting a new look, brought to you by retail stores around the city who are turning your transit card into a coupon.
Starting this week, NYC riders will start seeing branded cards featuring coupons or promotions from retail stores.
Gap, for example, is using the MetroCard’s real estate to promote its newly remodeled flagship retail store in Chelsea. It’s also offering MTA riders 20% off through November 18 when they present their Gap-branded MetroCards at any retail location.”
Fast Company Publisher Christine Osekoski & Executive Marketing Director Tara Mitchell rang the NASDAQ closing bell last night!
Add this to your list of Ultimate New York Tributes: thousands of still photographs animate this motion picture homage to Joey Ramone and New York City.
Joey Ramone himself makes an appearance in the video, via never-before-seen archival footage shot by his friend George Seminara.
Some details in the film will only be recognizable to hardcore Ramones fans. For example, one shot takes place at 53rd and 3rd in Manhattan, which was the title of The Ramones second single about bassist Dee Dee Ramone’s experiences hustling on that corner. “Of course, the spot has cleaned up a lot since then,” says the movie’s director, Greg Jardin.
The Kickstarter-funded project to open a park in an abandoned underground trolley terminal takes a step closer to reality this weekend, as the organizers debut amazing tech to bring enough sunlight underground to grow plants.
Animal New York visits the Church Street Boxing Gym, and it is hilarious.
New York City’s dirtiest water now conveniently drinkable!
Early this morning, employees of ad agency DDB put cup dispensers next to pipes that are releasing some of the dirtiest water in the city. “We were looking for places where water outlets were pumped out into the streetscape,” explains Matt Eastwood, Chief Creative Officer of DDB NY. Want some delicious water leaking from a subway ceiling? Now you can get a whole cupful.
It’s not surprising that Portland and New York are ranked high in a new report about the best places to get around without your car, but the other bike-friendly destinations may surprise you. Have you tried walking to work in Alaska?
Knitting is for Pus****!
A while back we brought you A Tiny Apartment Made With 25,000 Ping-Pong Balls
What we have here is An Entire Apartment Covered In Crochet, On Sale For $90,000
Just when we thought making crap out of yarn had run its course as the cute-hipstery-girl craft of the day, Olek came along, deadset on elevating crochet from idle hobby to freak obsession.
And yes, that title is the actual name of the installation. Enjoy!
If all goes according to plan, New Yorkers will soon be able to abandon their subway cards and cab fare in favor of a cheaper, healthier, and more eco-friendly option.